IT Management expert in

Juho Nevalainen @_juho_Sofigate Young Professionals

social media

Why would I care?Why

Opinion leadership is a source of competitive advantage

”A company or a person the crowd

wants to listen to”

You’re NOT going to become the opinion

leader by announcing it

NOT

You have to earn itearn it

And that’s a long way

So what to do in social media to boost

your professional brand?

what

I went to Twitter and asked about it...

Twitter

...and got around 50 replies50

”Choose 3-6 themes for influencing and create a clear value promise”@jukkasaksi

themes

”Define , what and how”@Paivi_Vesala, @Perttuah, @ebrandfi

why

”Personality and humanity are in big role. Sharing only professional stuff leaves a cold feeling.”@liljajan

Personality

”Even the best expert loses to the average one if only the other one leaves a tra”@jarkkokurvinen

leaves a trail

”My message to leaders in one picture”@akuvaramaki

leaders

4:1

Sharing

ratio

• Give it a try and invest some time for it!

• Search for interesting topics (#) and people and participate in discussions. Remember hobbies and other interests besides work.

• Write articles or blogs and share them – and not only once! Pictures get more attention!

• Be creative, interesting and active.

Questions?Comments?Thoughts?

I’m all ears!all ears!

Thanks!

Happy to help you to take the next leap

in social media!