IT Management expert in
Juho Nevalainen @_juho_Sofigate Young Professionals
social media
Why would I care?Why
Opinion leadership is a source of competitive advantage
”A company or a person the crowd
wants to listen to”
You’re NOT going to become the opinion
leader by announcing it
NOT
You have to earn itearn it
And that’s a long way
So what to do in social media to boost
your professional brand?
what
I went to Twitter and asked about it...
...and got around 50 replies50
”Choose 3-6 themes for influencing and create a clear value promise”@jukkasaksi
themes
”Define , what and how”@Paivi_Vesala, @Perttuah, @ebrandfi
why
”Personality and humanity are in big role. Sharing only professional stuff leaves a cold feeling.”@liljajan
Personality
”Even the best expert loses to the average one if only the other one leaves a tra”@jarkkokurvinen
leaves a trail
”My message to leaders in one picture”@akuvaramaki
leaders
4:1
Sharing
ratio
• Give it a try and invest some time for it!
• Search for interesting topics (#) and people and participate in discussions. Remember hobbies and other interests besides work.
• Write articles or blogs and share them – and not only once! Pictures get more attention!
• Be creative, interesting and active.
Questions?Comments?Thoughts?
I’m all ears!all ears!
Thanks!
Happy to help you to take the next leap
in social media!
Recommended
