IOSIS Wellness - Campaign

IOSIS Wellness

Campaign

Concept Note

.

• IOSIS is the other name for Life Revived

• The promise of a second childhood.

• of being care for, nurtured, cleansed and reborn.

• A memory that stays on and reminds by way of signs every now and then.

• An ‘Unparalleled High’ that makes you crave for an encore.

STRUCTURE & OBSERVATIONS

• The subtle presence of the Brand Ambassador Shilpa Shetty in all

communication messages

• A series of teasers messages that announce the Brand.

• We understand through research and experience that a high-level wellness

therapy provides a childlike rejuvenation and freshness to the body, mind and

spirit,

• Our campaign centres around the craving for this very special feeling

TEASERS

Four cheer girls doing their routine

using Shilpa Shetty posters as a prop.

FUSION OF FOUR

Status Message : What are they cheering ? The 10 most rejuvenating answers get a ______________________

Zoomed out image reveals the cheer-girls are cheering the umpire’s OUT decision,

only difference being that the umpire has raised FOUR fingers instead of one. The

umpire in his forties bears a youthful personality, completely at peace with himself,

sporting a stylish hairstyle, two cucumber slices covering his eyes and wearing SPA

slippers. A few players appealing. A pic of Shilpa Shetty partially entrenched in his

shirt pocket.

FUSION OF FOUR

Don’t even think of waking him up.

Your guess on what he is imaging. The 10 most rejuvenating answers win a ________________

Zoomed in : Top view of a man with his back exposed lying on his bed

with his hands spread wide. A hand is seen placed on his back. (optional)

A magazine captioned ‘Fusion of 4’ with Shilpa Shetty lying on the bed

above his head.

Don’t even think of it.

Status message : Any guesses on what’s in his mind?

The most rejuvenating answers get ______________

Zoomed in : Just a bottom to top view of a man’s anguished face as he

lies on his belly. A magazine with a cover captioned Fusion of 4 dangling

from his bed.

And you thought….

Status message : What did he think?

The most revitalising answers get ______________

Zoomed in : A woman with a sudden painful expression on

her face. One of the cucumber slices is seen fallen on her lap.

Don’t expect…

Status message : What was she expecting ?

The most revitalising answers get ______________

REVEALERS

Zoomed out : Top view of a man with his back exposed lying on his bed

with his hands spread wide. His wife reading a book with a Shilpa Shetty

cover sitting next to him placing one hand on his back.

Don’t even think of replicating that

experience…Anywhere else !

Come back again.

massages @ IOSIS

Fusion of 4 SPA | Skin | Salon | Slimming | Packages

Zoomed out : A bottom to top view of a man’s anguished face as

a muscled malish/ masseuser pulls his hands upwards almost

twisting it.

And you thought you could get that same

treatment…Anywhere else !

Come right back instead.

massages @ IOSIS

SPA | Skin | Salon | Slimming | Packages

A woman with a sudden painful expression on her face as her hair is pulled

slightly more then necessary by a pair of fat female fingers. One of her

cucumbers is seen fallen on her lap. A magazine bearing a Shilpa Shetty

cover

Don’t expect to get that level of treatment

…anywhere else

Come back instead.

Hair & facials @ IOSIS


A funny looking senior citizen running with just his short

pants. But a table covering it, implying he is running naked.

His wife face bearing a sign of resignation.

There is a place to discover your second

childhood…not anywhere.

Come back here (or) Go back there.

Organic Scrubs@ IOSIS


A bored looking elderly lady scrubbing chocolate splattered all over

her face with her husband and a few guest looking at her perplexed.

There is a time and place to experience your

second childhood…not anywhere!

Come back again

Chocolate Scrubs@ IOSIS


Closeup of a pair of manicured fingers, a ring being inserted in it

supposedly by a Frenchman

For the finest manicures, you no longer

require a French kiss.

Come right here.

French Manicures@ IOSIS


A plane arrival indicator board at the terminal displaying the following captions in place of

airline names. A airport glow sign with Shilpa Shetty

Still playing on your mind ?

Fly back.

• Morocon Scrub

• Swedish + Bolus

• Thai Foot Reflexology

• Balinese Body Therapy

• French Pedicure

• Brazilian Waxing

• EXPECTED

• EXPECTED

• EXPECTED

• EXPECTED

• EXPECTED

• EXPECTED

A car driving on a highway. Hoarding with

Shilpa Shetty.

Road indicator displayingSPA

SKIN

SALONS

SLIMMING

STILL PLAYING ON YOUR MIND

DRIVE RIGHT IN

A woman sitting on a resort sundeck getting her feet massaged by

a supposedly French woman. She is sporting a ‘not quite the thing’

expression. She is holding a magazine with Shilpa Shetty on the

front cover.

This isn’t really it

Come back for the original.

French Pedicure@ IOSIS


A woman playfully seen freeing herself from her man.

Shilpa Shetty hoarding in the background

Can’t get a grip on her

If only you knew her secret.

Waxing for her@ IOSIS


A middle-aged woman viewing a dress she wore 20

years back with hope. A television set in the

background showing Shilpa Shetty.

If you Believe you can turn the clock back, You Can

Slimming@ IOSIS


A close-up view of a Man’s belly as he tries to fit into

his trousers. A television set showing Shilpa Shetty

dancing with a fit looking hero

If you Believe you can turn the clock back,

You CanSlimming@ IOSIS


(OPTICAL ILLUSION)

A young overweight woman reading a tabloid as she waits for her car. The

right hand page features a bleed image of a size zero figure that blends

into her body making her look slim from her neck upto her legs. Her face

and legs reveal her real weight. The left page features an image of Shipa

Shetty

IF YOU BELIEVE. YOU CAN.

TESTIMONIAL Campaign

• This stage will feature normal customers sharing their experiences. It can

even be a before / after or an experience sharing.

Social Media

IOSIS Wellness - Campaign