PART ONE // THE CORE

INSTAHEARTSHOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM

THE COREPART ONE

INSTAHEARTS // THE CORE

THE PURPOSE OF THESE DISCUSSIONSIS TO SPARK NEW IDEAS...

In three parts – The Core, Amplification, and Geolocations – these SlideShares are by no means an exhaustive set of lists.

As with all elements of social, there is no perfect, one-size-�ts-all formula.

However, there is a tipping point where things start to happen in an almost magical way.

So here’s the conclusion in advance: explore and experiment with all your social media channels and you will slowly crack the code for your unique needs.

CORE CONTENT PILLAR:CREATE A CLEAR IDENTITY

Be clear about what your pro�le stands for. Start with a single idea. This is your �rst, and core content pillar.

INSTAHEARTS // THE CORE

INSTAHEARTS // THE CORE

USERNAME:OWN AT LEAST ONE HASHTAG

Create a unique username and use it as a hashtag in each and every one of your posts.

Content creation, which is cruicial to achieving likes, is a separate discussion, and not the focus here.

INSTAHEARTS // THE CORE

USERNAME:OWN AT LEAST ONE HASHTAG

You can also put a few, unique, ownable hastags in your pro�le description.

Having your own hasgtag(s) allows you to monitor who’s using your content, and see where it’s spreading. It also gives people a way to search for your content.

INSTAHEARTS // THE CORE

Experiment with and understand hashtags. First, follow common hashtag conventions.

Later, develop your own.

Besides your content, hashtags are the most important element.

USERNAME:CRACK THE HASHTAG CODE

Try Tags For Likes, paying attention to unique tags. Also observe what tags people in your same segment are using.

INSTAHEARTS // THE CORE

Build followers with similar interests.

Start with people you know.

USERNAME:CRACK THE HASHTAG CODE

Certain people will de�nitely be interested in your pro�le. Certain others de�nitely will not.

INSTAHEARTS // THE CORE

Do not follow those who will probably never follow back... unless you really love their content, which you just might.

GET FOLLOWERS:FOLLOW THOSE WHO FOLLOW BACK

Use Iconosquare to see who you follow – but doesn’t follow you back. Also, monitor who your lost followers are.

INSTAHEARTS // THE COREUse Iconosquare to power through numerous posts. This will help maximise your reach and ‘dialogue’.

Heart, like and maintain your followings.

HEARTS & LIKES:YOU HAVE TO GIVE TO GET

INSTAHEARTS // THE CORE

Create shares that are branded with your handle/hastag. Make them worthy of sharing – or at the least liking.

BRANDED SHARES:CREATE & OWN VALUABLE CONTENT

INSTAHEARTS // THE CORE

SHOUTS:KEEP IT POSITIVE

Try not to heart or like things you don’t support, and never follow negative or hurtful pro�les.

INSTAHEARTS // THE CORE

SHOUTS:SAY SOMETHING NICE

Frequently make relevant comments on other peoples’ pages. Engagement on this level is far more powerful than a simple like.

INSTAHEARTS // THE CORE

Streetart & FashionFood & NatureCo�ee & Art

Motorcycles & TattoosAnimals & NatureCars & Girls

CONTENT DEVELOPMENT:BROADEN AND DEEPEN FOLLOWERS

Now it’s time to expand your core content pillar to include a second, similar category.

Certain ‘passion points’ (or interests) just go together.

INSTAHEARTS

NEXT // AMPLIFICATION

HOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM

Wri t ten by A lexander Pat terson