#INSTAHEARTS - Part 2: Amplification

INSTAHEARTSHOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM

PART TWO // AMPLIFICATION

AMPLIFICATIONPART TWO

INSTAHEARTS // AMPLIFICATION

THE PURPOSE OF THESE DISCUSSIONSIS TO SPARK NEW IDEAS...

In three parts – The Core, Amplification, and Geolocations – these SlideShares are by no means an exhaustive set of lists.

As with all elements of social, there is no perfect, one-size-�ts-all formula.

However, there is a tipping point where things start to happen in an almost magical way.

So here’s the conclusion in advance: explore and experiment with all your social media channels and you will slowly crack the code for your unique needs.


AMPLIFICATION:CREATE AN ECOSYSTEM

Link your FB and Twitter accounts to your IG to expand your reach. Examine your FB settings and highlight/feature your IG widget.

Shares seeded via di�erent platforms reach di�erent audiences. So leverage your existing platforms.


AMPLIFICATION:BROADEN YOUR REACH

Follow brands you like, especially if they follow you.

Buy and use their products.


AMPLIFICATION:LEVERAGE THE POWER OF BIG BRANDS

Tag their products and they will often reshare your post on their pro�le.


Carefully curate your content and monitor what’s working... and what’s only lukewarm.

Think about quality �rst.

Over time, a bit of quantity will help your body of shares grow in likes. This is organic growth.

AMPLIFICATION:LEVERAGE THE POWER OF BIG BRANDS

Again, use Iconsquare to see what people heart, and what doesn’t work as well.


PROMOTIONS:CAREFULLY SPEND SOME MONEY

Create a promotion on your page. Consider giving away something of value relative to your follower’s interests. You will �nd promo ideas in Iconosquare and in various IG shares.


PROMOTIONS:CAREFULLY SPEND SOME MONEY

The purpose of a promotion is to try to achieve additional reach via the social media of your fans and advocates.

If you have a product you know people like, why not give away a few? If you’re selling sporting goods, for instance, you could sponsor an athlete with your apparel.

INSTAHEARTS

NEXT // GEOLOCATIONS

HOW TO GET HEARTS, L IKES & FOLLOWERS ON INSTAGRAM

Wri t ten by A lexander Pat terson

Marketing

#INSTAHEARTS - Part 2: Amplification