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There's a tremendous opportunity to break through the clutter and amplify your TV commercials with TV-Synced ads on Facebook. Optimal's and Civolution's TV-Synced ad solution proved to be very effective in improving user interaction and ad efficiencies. The pilot program found that Facebook News Feed ads that were synced in real-time to TV broadcast spots experienced over 60% lift in consumer clickthrough rate (CTR). In addition, News Feed ads synchronized to competitive ads saw over 35% CTR lift compared to the control group. This product is now available from Optimal, please visit http://optimalsocial.com/contact or contact [email protected]. --------- About Optimal, Inc. Optimal is a software-as-a-service (SaaS) platform for real-time integrated audience analytics and ad buying for Facebook, Twitter, and LinkedIn. Optimal is a LinkedIn Sponsored Updates partner, is live with the Twitter Ads API, and is a Facebook Exchange-qualified Preferred Marketing Developer. Optimal, a Brand Networks Company is headquartered in San Francisco, CA, with offices in Palo Alto, New York, London, and Chicago. Visit http://optim.al to learn more. About Civolution Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, pay TV and online). Follow us on Twitter: @Civolution.
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