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NextBee Media Increase Customer Engagement with a Cause Marketing Program

Increase Customer Engagement with a Cause Marketing Program

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Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.

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Page 1: Increase Customer Engagement with a Cause Marketing Program

NextBee Media

Increase Customer Engagement with a Cause Marketing Program

Page 2: Increase Customer Engagement with a Cause Marketing Program

What Cause Marketing is

Associating with a non-profit organization, helping your business gain a positive image &

more revenue, along with spreading awareness on social or environmental concerns

Your Business

Non-profit Organization

Page 3: Increase Customer Engagement with a Cause Marketing Program

Increases sales when customers perceive their spending as a contribution to the society’s welfare

Lends a social perspective to your marketing efforts

Why Cause Marketing

Drives greater engagement by bringing people together for a bigger cause

Customers show special interest in businesses that lay emphasis on making the world a better place

Page 4: Increase Customer Engagement with a Cause Marketing Program

The 4-Fold Purpose Generates

Engagement

Make people aware of a Social Cause

Spread Awareness on Products and Services

Higher Customer Engagement

Increase your company Revenue

Page 5: Increase Customer Engagement with a Cause Marketing Program

Taking Advantage of

Cause Marketing

Your How-to Guide

Page 6: Increase Customer Engagement with a Cause Marketing Program

Generate massive support on Social Media

Use Social Widgets for Faster, Greater Influence

Create a Facebook page and Twitter profile for the cause

Interact with followers

Encourage sharing of Viral memes

Make followers aware of the cause & how

every sale will have a positive influence on

the society

Page 7: Increase Customer Engagement with a Cause Marketing Program

Gain Monumental Reach

Build Bonds that Don’t Weaken

Motivated Repeat Customers Propel Brand Further

Sharing Becomes a Phenomena

Customers respond to cause directives and offer valuable feedback

Take the opportunity to converse with customers

A social cause fosters brand loyaltyInspires users to send referrals

Encourage to Like, Follow & Share for the noble causeEnable notifications of donations made on purchase on social media through mobile apps

Page 8: Increase Customer Engagement with a Cause Marketing Program

Uninterrupted Engagement

Raise your image manifolds by displaying your socially responsible side

‘Like-gate’ your Facebook page & ‘follow-gate’ your Twitter profile - Push your updates directly into their social feed

Prolong Customer Relations

Let Customers Decide the Charity DonorOffer the flexibility to direct their charity Enhance their buying experience

Spark social activity on your brand’s page as users gather, discuss and support your cause

Page 9: Increase Customer Engagement with a Cause Marketing Program

www.nextbee.com

Thank You!

NextBee Media