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Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.
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NextBee Media
Increase Customer Engagement with a Cause Marketing Program
What Cause Marketing is
Associating with a non-profit organization, helping your business gain a positive image &
more revenue, along with spreading awareness on social or environmental concerns
Your Business
Non-profit Organization
Increases sales when customers perceive their spending as a contribution to the society’s welfare
Lends a social perspective to your marketing efforts
Why Cause Marketing
Drives greater engagement by bringing people together for a bigger cause
Customers show special interest in businesses that lay emphasis on making the world a better place
The 4-Fold Purpose Generates
Engagement
Make people aware of a Social Cause
Spread Awareness on Products and Services
Higher Customer Engagement
Increase your company Revenue
Taking Advantage of
Cause Marketing
Your How-to Guide
Generate massive support on Social Media
Use Social Widgets for Faster, Greater Influence
Create a Facebook page and Twitter profile for the cause
Interact with followers
Encourage sharing of Viral memes
Make followers aware of the cause & how
every sale will have a positive influence on
the society
Gain Monumental Reach
Build Bonds that Don’t Weaken
Motivated Repeat Customers Propel Brand Further
Sharing Becomes a Phenomena
Customers respond to cause directives and offer valuable feedback
Take the opportunity to converse with customers
A social cause fosters brand loyaltyInspires users to send referrals
Encourage to Like, Follow & Share for the noble causeEnable notifications of donations made on purchase on social media through mobile apps
Uninterrupted Engagement
Raise your image manifolds by displaying your socially responsible side
‘Like-gate’ your Facebook page & ‘follow-gate’ your Twitter profile - Push your updates directly into their social feed
Prolong Customer Relations
Let Customers Decide the Charity DonorOffer the flexibility to direct their charity Enhance their buying experience
Spark social activity on your brand’s page as users gather, discuss and support your cause
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