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Understanding the basics of how twitter works, and why businesses should be on it. You'll learn about how to use hashtags, why we should have a business profile, and some of Twitter's history.
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HURDLE BUSTERS
HOW TO: Understand & Use Twitter
Chelsea Dygert#StartupPhoenix
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“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
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Hel
ping
Peo
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Social Media Rules
#Sta
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● Every social site has a culture - understand, engage, innovate
● Everything has balance.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion
● Make sure profile / content, and contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE
What is Twitter● The hallway chat of all social media● Microblogging site● Created in 2006 ● Went Public in Nov 2013
○ (opened @ $26, closed at $44.90, now @ $44.60)● 140 characters. ● Quickest way to communicate & break news
● 676 million users● 115 active monthly● Even those who don’t tweet log on (40%)● Reverse Chronological Newsfeed
● To connect with your tribe○ Current tribe, potential tribe, tap into others
● To stay relevant○ Understand culture, engage, innovate
● To promote (events, products, services, campaigns)● To do research● Add / create context● Increase visibility● Join / encourage conversation● Measure... (roi, engagement, conversation, etc)● Add humor● Build brand value over time
Why Use Twitter
The HOW1. Post with pictures - engagement doubles2. Engage in current events3. Promote - events, products, services, brands, news, hashtags4. Searching - live feed for monitoring people, companies, ideas, news5. Engagement - gives people / groups way and reason to communicate 6. Create Relationships - people love common ground7. Exposure - giving people way to find YOU8. Cross promotion - create convo to other business, across multiple
platforms, build brand value for others (partners, sponsors, etc)9. Easy to follow - use lists, hashtags,
Customer Input - can get you access to your tribe’s thoughts. 10. Measure ROI - Use twitter anayltics, outside tools *see last slide*11. ---Competitions, Live Q & A, Webinars...
Twitter Strategy for Business: http://brandongaille.com/top-8-twitter-tips-for-small-businesses/
THE RULES:● Don’t Overuse. Everything has balance.
○ Jimmy & Justin #Hashtag skit
● Use ON each platform needs to match CULTURE of each platform○ Don’t hijack (hashtag fails - Susan Album Party)
● Don’t use handles, hashtags blindly. Research.● RESPOND● Promote your handle & hashtag OFFLINE.
○ Marketing is most effective across both online & offline platforms.
Optimize your twitter. Be retweetable: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted
Hashtags on TwitterStarted in 2007 in a tweet● Not started by twitter - # used by user● Part of Twitter’s successful IPO● popularized by use in news● No one OWNS a hashtag● Be general ENOUGH● Be specific ENOUGH
Then used by Instagram,Adopted by Facebook, Pinterest & G+
When… Define Goals & Decide
● Goal = WHY are you using social media
● Make sure there is a general purpose○ Cross promote○ Give tribe reason to engage with you○ Reach into a new crowd○ Measure
The #hashtag Fails:
● #McDStories● #Susanalbumparty ● #Aurora (clothing line) & Shooting
Tools, Tips, To Dos:Research, Research, Research
Promote - use it, cross promote it, pay itEngage - with others, events, news, trending, Monitor - search it, board it, cross-check it Innovate - cool twitter headers, fun hashtags, Event hashtagging, Q&As
Use:Tweetdeck
Hashtagify.meTagboard
Automation: Hootsuite, Google calendar
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) Oct Talks: Email me with any topics you may be interested in...
1) Twitter Deep Dive - hands on & strategy training2) Pinterest: Understanding it, using it, Do’s and Dont’s3) Facebook Strategies, 4) Youtube?
What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
Find me:Chelsea Dygert +
Dygert #ConsultMentCell: 252-717-9919
twitter / instagram
@cimforgiven
at Local coffee shop #StartupPhoenix
