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Use Pinterest to engage and grow your tribe, get new ideas for products, services, promotions, marketing, & reach, get new website and blog traffic to help create residual income, find new leads, and increase you conversion, expose your brand to a huge market of browsing consumers.
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HURDLE BUSTERS
HOW TO: Use Pinterest to Optimize your Online Goals
Chelsea Dygert#StartupPhoenix
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
Social Media Rules
#Sta
rtupP
hoen
ix
● Every social site has a culture - understand, engage, innovate
● Everything has balance.
● Make sure profile / content, and contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● Strategize, Plan & Test
What is Pinterest● The Family Scrapbook - Business Portfolio● Image-based social network
● 3.8 billion dollar valuation - 2014● 70 million users● Started by a male college kid
● TRAFFIC GIANT - 4th total● 3rd most popular social network● 47% of online purchases were suggestions from
pinterest● Some brands said traffic from pinterest spent 2x
as much $ as other social networks● 80% of pins are repins
The HOW basics
1. Create account - business vs personal2. Email (can be changed), username, 3. Picture - Match other SM sites, or be descriptive
a. http://www.pinterest.com/cupcakeproject/4. About you - give them a reason WHY they should follow you. “Follow for up-to-date…”5. Location - Use this6. Website - Verify - add code line to your website 7. Link to social - helps CURRENT tribe find you & drives traffic
The HOW practical - pin
What to pin:● Goal (of pin): get their attention
● Show benefit of your product/service● Food, fashion, fitness, crafts, photography● Travel sites, sunsets, sunrises also do well● Pretty not required (just eye-catching)● Can use screenshots (& Google Docs)● Don’t sell - use the $ sparingly● Don’t forget the videos
Questions I followUseful to youUseful to your followersUseful to your customersDoes it help expose you
Business doing it right - BENCHMARK: http://mashable.com/2013/05/08/pinterest-most-popular-brand-boards//
The HOW practical - boards
SEARCH-FRIENDLY HEADLINES
● www.pinterest.com/lifebyearth● Name: use keywords (check Google &Pinterest)● Description: what you’ll pin in that board● Keep most popular boards above fold
VISUALLYTell Stories
Convey Ideas
TO Dos and Don’ts: http://blog.tailwindapp.com/b2b-pinterest-strategy/
The HOW1. Add pin button to browser2. Add “Pin It” button to site / blog3. Gain followers
a. Comment, like, repin, follow b. Inform, Inspire Interact
4. Create your own content - Image searches, events, products, services, brands, news, 5. Link to yourself - this leads people to you, and ensures YOU reap the benefit6. Create virility - use trends & keywords in board titles & descriptions7. Engagement - gives people & groups way and reason to communicate 8. Exposure - giving people way to find YOU9. Cross promotion - create convo to other business, across multiple platforms, build brand value
for others (partners, sponsors, etc)10. Measure ROI - Use analytic tool in pinterest, 3rd party -
Pinterest Analytics Tool http://www.socialmediaexaminer.com/new-pinterest-analytics-tool/ 3rd party: www.tailwindapp.com
Hashtags on Pinterest
Use them only create context: for keyword search
Pinterest has gotten smart enough to search keywords - doesn’t need hashtags, but you can still use them
● To create a tribe○ Current tribe, potential tribe - tap into other influencer’s tribe
● To stay relevant○ Understand culture, engage, innovate
● To bring traffic to site (potentially create residual income)● To understand what others are doing● To do research, stay creative● Add / create context● Increase visibility● Add humor
Why Use Pinterest
● TRAFFIC GIANT - 4th total● 3rd most popular social network● Some brands said traffic from pinterest
spent 2x as much $ as other social networks
● 80% of pins are repins● 75% women
THE RULES:
● Balance in key● Test Test Test
○ Keep doing what works● Promote your profile on & OFFline
Dos and Don’ts: http://blog.tailwindapp.com/b2b-pinterest-strategy/
^^ Hits on things we didn’t have time for:● First 10 boards to create● Secret Boards● Contests on Pinterest● Rich Pins
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) Come visit me - November TalksNov 5: DEEP Dive - Twitter for Business - bring phone / laptop
Upcoming?1) Offline Marketing & how to integrate2) Facebook DEEP Dive?3) Business Model / Launch? 4) Youtube, G+, Instagram
What do you want to hear about? Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress, Instagram, Graphics
help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
Connect:Chelsea Dygert
Dygert #ConsultMent
@cimforgiven
at Local coffee shop #StartupPhoenix