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WWW.DLGWAEA.ORG
HOW TO WIN THE
INTERNET!
(with social media)
By Jonathan Wylie @jonathanwylie
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HOUSEKEEPING
h/t Eric Qualman
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DIGITAL LEARNING AT GWAEA
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LESSONS FOR EDUCATION
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RECOMMENDED READING
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SOCIAL MEDIA REVOLUTION 2015
https://youtu.be/jottDMuLesU
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DO A SOCIAL MEDIA AUDIT
• What social media accounts do you already have?
• What additional accounts do you want to start?
• Do you have usernames and passwords for each account?
• Do you have unique, secure passwords?
• Who has access to your accounts?
• Who is going to take responsibility for monitoring and posting?
• How are you sharing links to your social media accounts?
• Where are the people you want to reach with social media?
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COMPLETE PROFILES & BIOS
Get a checklist for all your accounts here: http://1drv.ms/1PcUpQB
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USE CONSISTENT BRANDING
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IMAGE SIZES FOR SOCIAL MEDIA
• Cover photo 851x315px• Profile photo 180x180px
• Header 1500x500px• Profile photo 400x400px• Background 1280x1024px
Google+
• Cover photo 2048x1152px• Profile photo 250x250px
YouTube
• Channel Art 2560x1440px• Profile photo 800x800px
• Pin photo 735x1100px• Profile photo 165x165px
• Photos 640x640 • Profile photo 180x180px
Source: Peg Fitzpatrick
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CHOOSE A SCHOOL HASHTAG
Link to spreadsheet: http://goo.gl/PK5MEA
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SHARE USING EDU HASHTAGS
Link to Cybrary Man’s Educational Hashtags
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SPREAD THE WORDLIKE &
FOLLOWUS ON SOCIALMEDIA
• Add links on the school website
• Send flyers home with students
• Put posters up around school
• Add links in staff email signatures
• Cross promote your channels
• Embed posts from Facebook and
Twitter on your blog/website.
• Promote in the local media
• Classroom/School newsletters
• Rinse & Repeat as necessary
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SO FAR SO GOOD, RIGHT?
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SOCIAL MEDIA MANAGEMENT
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SOCIAL MEDIA MANAGEMENT
http://bufferapp.com
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SOCIAL MEDIA MANAGEMENT
http://bufferapp.com
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SOCIAL MEDIA MANAGEMENT
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IF THIS THEN THAT RECIPES
More ideas here: http://bit.ly/1abb3QD
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USING MULTIPLE ACCOUNTS
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ENGAGE WITH VISUAL MEDIA
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THE IMPACT OF VISUAL TWEETS
Hashtag Numbers Quotes Video Photo0
5
10
15
20
25
30
35
40
% Increase in retweets
Source: Twitter Media Blog
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ENGAGE WITH VISUAL MEDIA
“If something doesn’t catch the eye right away, what happens? The phone turns into a Roulette wheel and the emphatic scroll begins.”
The Power of Branding: Telling Your School Story (2014)
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TYPES OF VISUALS TO SHARE
• Photos• Graphs and Drawings• Photo Collages• Images with text • Images with quotes• Postcards and e-cards• Memes • Cartoons• Videos • Infographics• Presentations• GIFs
Walter & Gioglio (2014)
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NATIVE VISUAL NETWORKS
300m users50-70m users Over 1bn users
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CREATE WITH PABLO BY BUFFER
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CREATE WITH PABLO BY BUFFER
https://bufferapp.com/pablo
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CREATE WITH PABLO BY BUFFER
https://bufferapp.com/pablo
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CREATE WITH CANVA
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CREATE WITH CANVA.COM
www.canva.com
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THE POWER OF VIDEO
See more videos from CCSD59
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UPLOAD NATIVE VIDEO TO FACEBOOK
Tip: If you can, upload your videos to Facebook. It makes them much more visible in timelines and lets you add a call to action button.
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FREE WITH IN-APP PURCHASES
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MAKING A REAL CONNECTION
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REPLY TO EVERYTHING
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HUMANS CONNECT WITH BROWSERS?
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REPLY TO EVERYTHING
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REPLY TO EVERYTHING
https://twitter.com/ie/status/573966787806642177
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ARE YOU TALKING TO ME?
Tweet says… Who Sees it?
Hey Jonathan Wylie, know any good social media tips and tricks?
Anyone who follows you will see this tweet. Jonathan Wylie might not…
Hey @jonathanwylie, know any good social media tips and tricks?
Anyone who follows you sees this tweet, and Jonathan Wylie gets a notification that you mentioned him!
@jonathanwylie Hey, know any good social media tips and tricks?
Only people who follow both you AND @jonathanwylie will see this tweet.
.@jonathanwylie Hey, know any good social media tips and tricks?
Anyone who follows you will see this tweet. Often used to tweet a public reply that everyone will see.
h/t Guy Kawasaki
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SHARE GOOD STUFF
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THE 80-20 RULE% OF CONTENT TO SHARE
OTHER YOURS
% OF CONTENT TO SHARE
YOURS OTHERS
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I DON’T HAVE ANYTHING TO SHARE
http://nuzzel.com/
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I DON’T HAVE ANYTHING TO SHARE
www.diigo.com/buzz/hot
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I DON’T HAVE ANYTHING TO SHARE
http://topsy.com
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I DON’T HAVE ANYTHING TO SHARE
http://inagist.com
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I DON’T HAVE ANYTHING TO SHARE
http://alltop.com/
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CREDIT WHERE CREDIT IS DUE
Why?
1. It’s polite2. It’s not your work3. It builds relationships4. It’s digital citizenship5. It gets you noticed
How?
• On Twitter, Facebook & Instagram use @ symbol: e.g. @jonathanwylie
• On Google+ use a + sign: e.g. +Jonathan Wylie
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SHARE ON WEEKENDS & EVENINGS
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MONITOR SUCCESSES
• Twitter Analytics
• Facebook Insights
• Google+ Insights
• Pinterest Analytics
• Buffer
• Hootsuite
• SumAll
• SocialBro (Twitter)
• Followerwonk (Twitter)
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TWITTER ANALYTICS
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PIN IT TO WIN IT!
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KEY TAKEAWAYS
• Be Visual• Be Social• Add Value• Experiment• Cross Promote• Track Successes• Be prepared to adapt• Make it Manageable
HOW TO WIN THE
INTERNET!
(with social media)
By Jonathan Wylie www.dlgwaea.org/iowa1to1
WWW.DLGWAEA.ORG
