1

Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonredd

Win the Internet Marketing Gamewith Great Content

View this presentation online at: http://www.slideshare.net/coryon/content-marketing-nco-17721671

2

Let’s Start with the Basics

What is Internet Marketing?

• Start with a persuasive website• Drive traffic from a variety of sources:

Search Engines (SEO)

Social Media

Email

Videos

Paid Search

Lots more options…

3

A Brief Overview ofSearch Engine Optimization

4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest

4

How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Get links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links

Winning the Google Popularity Contest

Google is an 800 lb Gorilla

5

CEO of Batteries4less.com & Coryon.com Internet MarketingCo-Facilitator of Nevada County Online

Batteries4less.com – Started in 1999

Hundreds of #1 Rankings on Google

Google has made Batteries4less.com a Multi-Million $$ Success Story

Who is Coryon Redd?

Audience Focused

Communication

Branding

Relevant and Valuable

Informative and Interesting

Content Marketing is:

Content Marketing isn’t:

Selling

7

Marketing Strategy Starts with Content

Goals of Content Marketing:

Educate and Entertain

Link Bait for SEO

Build Trust and Relationships

Answer Questions

Branding

Generate Traffic, Leads and Sales

Find Your Audience, Plan Your Content

Who’s Your Audience?

Fish Where the Fish Are

Brainstorm Interesting Topics

Keyword Research

Survey Customers

Social Listening ToolsGoogle Alerts, Topsy.com,

Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy

Make your Blog the Hubof your Online Marketing

Spread the Word

Blogger Outreach

Answer Questions in Forums

RSS Directories

Press Releases

Social Media• Facebook, Twitter, Linkedin, etc.

Content Creation vs. Content Curation

You don’t have to be the best writer in the world to create content

Show your expertise with what you think is interesting and worth sharing

Source: http://pinterest.com/coryonredd/infographics/

Case Study: Findinghappiness.com

Source: Findinghappiness.com/blog/

Goals for Findinghappiness.com

Educate and EntertainBuild Audience and Website TrafficIntegrated Marketing • Website, email, social media, SEOCreate and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.

Create FocusTarget MarketPlanning ContentMeasurement

=Simplified Marketing

The Big Picture

Don’t GetOverwhelmed

SimplifyYour Marketing

17

Content is King

Blogging, Video, Web Pages, & More

18

Distribution is Queen

Facebook, Twitter, Linkedin, Press Releases, Blogs

19

SEO is your Ace in the Hole

Win the Game and Make More Money

Go to Coryon.com/nco to get editorial calendar template.