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RIGHT IDEAS, RIGHT MEDIA Choosing the right media for communicating ideas Jason Cruz PJMA | Ateneo de Naga

How to Share the Right Ideas through the Right Media

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My presentation slides at the Philippine Junior Marketing Association's "Juan Big Idea 2014" marketing conference. This topic is on storytelling through the social media channels that better amplify your messages. Please share on Twitter, Facebook, and/or LinkedIn if you found it useful!

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Page 1: How to Share the Right Ideas through the Right Media

RIGHT IDEAS, RIGHT MEDIA Choosing the right media for communicating ideas Jason Cruz

PJMA | Ateneo de Naga

Page 2: How to Share the Right Ideas through the Right Media
Page 3: How to Share the Right Ideas through the Right Media

A WORLD OF IDEAS

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Ideas are published differently for different

people.

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People come in different kinds…

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People come in different kinds…

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People come in different kinds…

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Messages come in different kinds…

Image Source: vennetics.com

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A WORLD OF STORYTELLING

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To be heard, you have to be useful or you have to be

entertaining.

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Are you useful?

Image Source: blogs.telerik.com

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Are you Fun?

Image Source: facebook.com/royalphilippines

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RIGHT IDEAS, RIGHT MEDIA

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Through Online Communities

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Through Pictures

Image Source: facebook.com/bensimonphilippines

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Through (Moving) Pictures

Video link: bit.ly/1AfSimu

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Through Personal stories

Blog links: ourawesomeplanet.com and bespokemanblog.com

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Through Right Timing

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A WORLD OF QUESTIONS

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What is my purpose?

Image Source: rocknutnation.livejournal.com

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Who am I talking to?

Image Source: instructables.com

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Where are they?

Image Source: news.filehippo.com

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Who do they listen to?

Image Source: fanpop.com

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When will it matter?

Image Source: wikihow.com

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Great content is useless if no one sees it at the right

time, under the right context.

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Questions?

@jsncruz [email protected]

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THANK YOU! Right Ideas, Right Media | PJMA | Ateneo de Naga August 2014