Slide Share : New Product Ideas

Chetan Channa

Index

1. Environment Analysis

2. Need Based Customer Segmentation

3. 4 New Product Ideas

4. Industry to Target

Environment Analysis: Content Marketing & Social Media

Content Marketing spend is increasing along with adoption of Social Media as a mediumSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

3 of the top 5 content marketing tactics can be implemented on SlideshareSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

Environment Analysis: Content Marketing Tactic Usage

Favorable developments over the last few days will further enhance ‘likeability’ of Slideshare

Environment Analysis: Integration with other Social Networks & Software

• Integration with CRM softwares eases lead capture

• Hootsuite & Pinterest’s integration makes slideshare more attractive

• Opportunity might exist with Instagram & Facebook

Environment Analysis: Competitive Threat

Source: Alexa

Edocr.com must be closely watched to ward of future threat to B2B accounts

• Docstoc & Scribd visitor engagement parameters are comparable to Slideshare

• Edocr audience seems to be highly engaged

Time on Site, Bounce Rate & Page views per user are better

Customer Segmentation: Need based

Customers/Visitors can be classified into Marketing, Research & Sharing according to their needs

Needs Value Proposition

Product Idea 1: Visitor Segmentation by Profile

*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

Segment visitors on the basis of their title & company characteristics to help marketers better target their content

• 57% of the marketers* segment the content on the basis of decision maker’s profile

• Slideshare in conjunction with LinkedIn should provide

Visitor’s Designation

Visitor’s Industry

Visitor’s company size

Product Idea 2: Visitor Segmentation by Buying Stage

*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

Segment visitors on the basis of their buying stage so as Marketers can understand the nature of lead

• 39% of the marketers* segment the content on the basis of the Sales funnel

• Slideshare should

Allow tagging of content according to Sales funnel

Track the content visited by prospects

Create a visitor profile depending upon the stage of Sales funnel

Provide this analytics to marketers

Product Idea 3: Integrate with Flipboard

Provide feeds to Flipboard similar to how Twitter does

• Flipboard has 5 million users & 2 billion flips per month*

• Users would login with their Slideshare account in Flipboard & appropriate content would be delivered

• Benefits

Increase reach of the content

Increase engagement

Present across Android & iOS

*Source: Techcrunch.com, 14th December 2011

Product Idea 4: Group login & Version Control

Implement group logins & version control to increase use of Slideshare during content creation

• Current alternatives such as box.net, shared area & email are cumbersome

• Version control & an email feature whenever a new version is posted can be implemented

• Benefits

Ease of use & convenience

Faster than other methods

Save costs by reducing use of IT resources (Email database, common area)

Better document organization

Target Industry 1: Marketing Agencies/Consultants

Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

Slideshare should target dedicated Marketing agencies & consultants

• 62% of the B2B marketers outsource content marketing

• Value Proposition

Integration with Hootsuite

Great for SEO

Content can be shared through all the leading social networks including Pinterest

Thank You