How To Get More Engagement

On FacebookBy: Wilma Pickard

What We Will Cover

• How Facebook calculates engagement and why it’s important• Facebook Reach• When and how often should you post• Different ways to schedule your posts• What not to do if you want to get more engagement• The type of content to post that gets the most engagement• What types of posts• BONUS: Get some extra engagement

Wilma Pickard

About Me

Today, I have around 1200 followers on my fan page and it is growing every day!

I also have close to 5,000 friends on my personal page!

I love this business and have so much fund doing it!!

ENGAGEMENT

Facebook EngagementThis is how Facebook calculates engagement

• Likes• Comments• Shares• Clicks

The more your fans engage on your fan page the more oftenyour page will show up in their newsfeed.

Is ENGAGEMENT important?More ENGAGEMENT means:

• More leads• More fans• More customers/clients• More reach

REACH

Facebook Reach Is….• How many people that have seen your post in their newsfeed• Fan page reach has dropped

Average reach for Facebook Fan Page is 2.6%

Facebook ReachSet a Goal for your Facebook Reach!

Goal: 10%

Example: If my page has 50 likes, I aim to reach500 per post.

Where to Find Your Reach

How Often Should I Post?

• What can you do on a consistent basis?

• Post at least once a day…

How Often Should I Post?

What Are The Best Times To Post?

What Are The Best Times To Post?• When is your audience on Facebook?

• You want to post just before your fans are on Facebook.. --This will help make sure you are in their newsfeed--

Schedule Your Posts

Schedule Using Facebook

What Types To Post

Types of Posts• Text-doesn’t do very well

• Pictures-do great. People like visual..

• Videos-are the best…can be a quick win.

• Links-are great… I like to post link to my blog post. You want to keep people lookingat your stuff..This will take them directly to my website where I have other cool stuff…

Something For You To Do!

Something For You To Do• Take a look at you last 10 posts. How many were Promotional? Inspiring? Entertaining? Educational? Personal?

• Schedule your next 10 posts. Make 7 of them inspirational, entertaining, educational, and personal. Make 3 of them promotional.

• Mix them up with text, photos, links, and videos.

• Analyze your engagement. Give it about a day to have time To get their full reach.

• Adjust accordingly.