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Learn how to take advantage of all the latest Facebook developments and invite your fans into a journey of engagement.
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the
journey of engagement
checking
facebook a lot?
79% of smartphone users check facebook
within 15 mins from waking up
... while 62% don’t even wait 15 minutes
…need more “engagement” data ?
Smartphone users check Facebook 14 times a day
Average daily mobile time is 30’
…still not convinced?
46% check it when shopping 48% at gym 47% when preparing a meal 50% while at a movie
Peak Facebook time is… just before bed
Facebook enables business to connect with more people on more devices
Newsfeed is the most engaging part of Facebook
Brand New: Target Mobile Block
Reach a massive audience on people’s most personal device500.000 Unique Greek Users In 3 days
Reach the largest
andmost
engagedcommunity
ofreal people
on the planet
They are interacting with each other
Facebook Users Like on Average 36.7 Pages715% rise in 3 years!!!!
What are they sharing?
Source: Socialbakers, August 2012
Introducing the new Facebook Newsfeed
Size matters!
Goodbye clutter
Shorter captions
Choose feeds
Consistency across devices
New Facebook Newsfeed Marketing Tips
Publish more visual content
Create image focused ads
Keep your copy short
Focus more on your evangelists
Create more compelling content
Integrate your FB &Pinterest strategies
Influence users to check in
Continue increasing Likes of your Page
Users leave…
through their Social Path…
follow them …
… and engage!
Social is not an objective
It’s about Advertising
Facebook Premium ads
+
The most impactful bundle to distribute your content
5-10x better performancethan the rest of Facebook
Desktop and mobile3X ROI for RHS of homepage*
* The source is from a variety of third party studies, including media mix models and various test/control approaches
It’s about Targeting
and an Always-On-Strategy
• Setting campaign's goals
• Identify and agree on correct KPIs & Benchmarks
• Set the test up accurately to ensure proper testing
• Conduct a low cost test
• Follow test guidelines
• Optimize as needed
• Implement according to strategy
• Incrementally increase spend while meeting targets
Prepare Test Scale
the Key to driving results
The Samsung Success story
$ 129M in sales attributable to Facebook
13 X return on advertising spend
10 – point lift in favorability
Advertising Reach Block (3 days) Log out experience (6 days) Page Post Ads Sponsored Stories Mobile Clusters (i-phone users,
handsets 3+ years old) Mobile Target Block News Feed mobile Desktop Premium Ads
LAUNCH OF SAMSUNG GALAXY S III
Reached 7 million Fans in just 6 months
Return on Engagement (ROE)
is the new
Return on Investment (ROI)
Kiss me good night, with LOX
Thank you,Vanina LekaSales Director Thinkdigital GR, CY, ALTel. 210-802605, ext. 105Email: [email protected]
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