1. How to build more traffic from Social Media The Top 10 Tips Jon Rognerud

2. Creating content that your audience wants and is looking for is one of the most important places to begin your social media marketing strategy. Without quality content (video, audio, text, images) that you create and share, you will not maximize the potential with social media. Sure, you can share other peoples content, you can curate and compile other content (news, research, etc) but a mix of personal content, curated and syndicated content will provide bigger returns. Im talking about visibility and traffic. In todays post, well cover 10 things you can do to improve your traffic from social media, while being more effective at it. An active online presence through social media is an effective way to reach out to your audience in a more personal level. Because people surfing the net spend most of their time on social media sites, you can interact with them more if you are also spending time there. 1. Timing Is Everything Make sure majority of your followers can see and share your posts and updates. The best time to post is from 8 AM to 8 PM because these are the main work hours, meaning people are most likely online. The ideal amount of posts to optimize results is between 5 to 10 tweets and 1 to 4 Facebook posts per day. Make sure you post the updates on multiple social media sites and your own blog or website. Pay attention to frequency and timing in order to get the most social engagement possible. 2. Share Your Expertise and Passion As a business, one of your primary goals is to earn money. However, it is also necessary for your customers to know that you are passionate and an expert about your craft. Consider offering 3. your audience a guide, brochure, or whitepaper to download. Put these on your website and then share the link to your social media accounts so it would be easy for your customers to share them to their friends. 3. Offer Seasonal and Exclusive Deals Who doesnt like a bargain, right? Use social media to promote exclusive offers like special discounts, buy one take one promo, or early bird rewards. Raffles and coupons exclusively available to your social media followers can make them feel special, therefore strengthening their loyalty and appreciation of your business. 4. Be Real and Real Time The more you acknowledge and reply to your followers, the more engaged they become. The effectiveness of your social media strategy depends on how often you use it. Social media engagement relies on daily interactions among users to survive. Although auto posting tools can help you communicate with your audience, more businesses are beginning to understand that engaging with their audiences in real conversations will bring them better results. Being available to your audience in real time means you can have more meaningful back-and-forth conversations. 5. Stay Updated And Be Current The only thing certain is everything changes; and this is also true about social networking sites. Learn how you can get the latest updates easily so you can know the current trends they are setting. You can follow Facebooks business page (https://www.facebook.com/business/news), follow social media and tech experts on Twitter (https://twitter.com/smexaminer/writers/members), and set Google alerts (http://www.google.com/alerts). 4. 6. Use Hashtags Theres a reason Twitter created hash tagging and now Facebook is also allowing it. Hashtags are made for people to trend topics and businesses to promote. Combine those two and you can use hashtags to promote your new products, services, or special offers. Announce it on your social media accounts so your followers can participate making it trend. People who use hashtags are more likely to engage in social conversations and therefore are more likely to share a positive experience theyve had with your brand once youve broken through. 7. Incorporate Infographics Infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly. A social media page is better to look at if it contains not just plain text but also some infographics to catch users attention. In fact, they reach more people because they are shared more often than other online content. They are easy to understand and share, so you could spread the word about your companys products and services effectively. 8. Be Mobile-Friendly People surfing the web are becoming more and more on-the-go lately. There are too many smartphones and tablets in the market these days that theres no excuse not to go online even if you are away from home. Make sure your pages are mobile-friendly and easy to load. Use a design that is accessible and convenient for multiple browsers and devices. Include social media icons, mobile redirects, simple landing pages, and content you want your users to see. 9. Ask Questions 5. Contrary to popular belief, answering questions is not the end of your social media task. Asking questions is a good way to engage your followers and spark curiosity about your products or services. Some good questions to ask are ones that tap into the interests and lifestyles of your fans to generate conversations. You may also ask feedback questions regarding your newly launched product or service so you can find out what they like about it and what you still need to improve. This way, your followers can feel that their opinions are part of your decision making process. 10. Use a Conversational Tone & Engage Social media has changed the way businesses communicate publicly. In fact, it is advised to avoid stiff business writing and encouraged to adopt a more conversational tone. Take them inside your brands experience instead of just hard selling. Although you are viewed as a business entity, your followers communicate with you and expect a response that would make you look sound a normal person just like them. Having a conversational tone makes your content feel more authentic and engaging to readers. In a world of social media marketing, giving your followers a unique and personal experience is a must. Be innovative and caring in all your social media pursuits so you could gain more traffic and more loyalty out of your customers. SUBSCRIBE for weekly episodes and bonuses. Watch on YouTube: www.youtube.com/jonrognerud Listen to the iTunes Podcast: https://itunes.apple.com/us/podcast/jon-rognerud-social- media/id784269354?mt=2 6. Get the transcript on the blog: http://jonrognerud.com/blog Get Jon's new Optimization book free: http://www.jonrognerud.com/bookgiveaway *) Get daily updates on FB: http://www.fb.com/JonRognerudLive Quotable from this video: " Creating content that your audience wants and is looking for is one of the most important places to begin your social media marketing strategy. - @JonRognerud Jon Rognerud is a recognized authority on search marketing, who has spent more than 20 years creating and managing web and marketing projects from small to large companies, including positions at online giant Yahoo!. He is the founder of Chaosmap.com, a leading search marketing company in Los Angeles, CA. He plans, builds and delivers profit- making SEO, PPC and Social Media training, consulting as well as breakthrough speaking seminars. He also blogs on his website, http://www.jonrognerud.com *The free book offer details: $20 book is free with our compliments, but you have to pay shipping and handling to receive it. See More Jon at http://www.JonRognerud.com