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BAND IN A BOX
HOLD FOKUSThe idea
Imagine this happening to you?
CHANGE HABITSHabit: “At its core, a habit is simply a set of actions that has been automated.
You don’t expend energy thinking about it — you just do it.”
Potential clients: Who is the main character in the commercial
Us: The user is the main character in the commercial
Delay (ms)
Launched in Iceland July 2013
RECORD!
Made a change in behaviour
Imortality and friendship
GOODPlays250.000Shares on Facebook36.000+
Intense Media Coverage
Public Safety Campaign of the year 2013: Icelandic Marketing Association (ÍMARK) Best Campaign of the Year 2013: The Nexpo Awards Best Internet Based Campaign 2013: The Iceland Web Design Industry Association (SVEF)
BETTER1.5 Increase in the image / reputation index of Síminn
Capacent, Iceland, 2013
Percentage of young mobile users between 2012-2013 -Capacent
BEST
28% to 6%
87%Want an experience from a brand / company Edelman, 2014
SUCCESS IN NORWAY
–Johnny Appleseed
Myndband
vs.
HTML 5
35%
#utmeda #oruggborg
#ekkitapa #fimman
THANK YOU.
Arnar Helgi - [email protected] Einar Ben - [email protected]
www.tjarnargatan.is #somed2016
