Presentation give to the Social Media Subgroup for the Legal Marketing Association/New England. Presentation was focused on an introduction to Google+, what it is and how to use it for building professional services practices. Given by Bruce Jones of Bruce Jones Design Covered in the Presentation • What is Google+ • Connecting People, Places and Business • Why Use Google+ • What are the Parts of the Google+ Site • What are Circles and How to Use Them • Demonstrate the Almost Instant Indexing for Posts Dropped into Google+ to Your Connections in Your Circles • What is Authorship and AuthorRank and How to Set It Up • Basic Strategy for Using Google+ • A Connection Strategy to Build Out Your Presence on Google+ • Bruce's Basic Social Media Tips
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1. GOOGLE+ CONNECTIONS Bruce Jones | Bruce Jones Design Bruce
Jones | BruceJonesDesign.com | 781.255.7171
2. Bruce Jones | BruceJonesDesign.com | 781.255.7171 What is
Google+ Social networking and an identity service Center of Googles
properties such as YouTube, Gmail, Picassa An authorship tool that
tries to associate web-content with its owner/creator along with
trying to tie in the owners location
3. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Connecting
People, Places and Business Google+ highlights the new direction
for search, moving away from Keywords Understanding identity and
the social connections between people Google also looks for people
who are the authorities in areas and push them up the rankings Matt
Cutts, Google
4. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Google+ |
Why? Integration with Google Services, YouTube, Gmail, +1 Circles,
Connections Control over Profile and Posts, Directed Posts Google
Hangout, Hangout On-Air, gives you global reach, free Improved
search, immediate indexing Authorship, Rel=author Google Places,
Local Able to build your own custom community
5. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Google+ |
Parts Home Posts, Flipping the Card, Ripples Profile with Links and
Info Connections Circles Streams Google Hangout, Hangout On-Air
Communities Pages for Business
6. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Google+ |
Circles Connect with people you know and put them in specific
groups or circles Circles are how you organize your connections
Organize Circles by subject anyway you want Use Streams to watch a
specific Circle Connect with people that you want to be in front of
Follow, Listen, Comment, and Connect
7. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Google+ |
Search Everything you post in Google+ is immediately indexed by
Google for people inside of your circles The task is to build out
your world of circles so more people are connected Search Plus Your
World
8. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Google+ |
Authorship Author Rank Your Name on Google+ Connect your Blog to
your Google+ page
9. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Google+ |
Strategy Build out your circles and connect with people you want to
be in front of Repost your web/blog content in Google+ for faster
indexing Participate in the community built with your Circles,
Social Media +1 Buttons on your sites, commenting and sharing Use
#hashtags and +name to gain connections Use Google Hangout to talk
to the world
10. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Google+ |
Connecting Strategy 1. Select people you need to be in-front of and
put them into your circles, people will often follow you back. 2.
Use Streams to follow and interact and contribute to their world.
3. Review their posts to determine how they communicate, what they
are interested in, like and share their content, listen. 4. Where
do they hang out, what do they post on. 5. Post content that
relates to the people that you need to be connected to. 6.
Contribute and Connect
11. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Social
Media | Tips Fill in all the boxes in your profiles, be consistent
on all sites, pictures. Be on the platforms that are popular with
your clients and connections Post content on a regular basis, cross
link your content across platforms Participate in the communities,
listen, make comments, and connect Build an email list, use free
content to get sign-ups on your site. Give people clear channels to
connect with you Social Media is for building fans, email lists are
for building clients Power of video
12. Bruce Jones | BruceJonesDesign.com | 781.255.7171 Bruce
Jones https://plus.google.com/u/0/+brucejonesauthor/posts
www.BruceJonesDesign.com 781-255-7171
