Embed Size (px)
DESCRIPTION
Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Food Retail.
Citation preview
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
FMCG Food - IndiaPOST PODIUM
Brands Considered
Based on data gathered between August and September 2014
LEADING BRANDS(Based on Fan Count)
Fans: 49,56,459
Fans: 45,08,909 Fans: 40,38,763
Fans: 38,45,570 Fans: 37,33,120
Fans: 32,19,380
Based on data gathered from Social Bakers
ENGAGED BRANDSBased on PTAT(People Talking About This)
Ratio
PTAT Ratio: 2.47%
PTAT Ratio: 0.54% PTAT Ratio: 0.28%
PTAT Ratio: 0.13% PTAT Ratio: 0.04%
PTAT Ratio: 0.03%
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
29.66
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
5.70
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
4.98
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
0.16
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
0.10
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
Top 5 Promotional PostsContent to publicize product promotions and discounts
14.57
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
7.99
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
5.80
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
3.56
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
0.21
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
17.58
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
10.30
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
2.08
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
1.95
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
0.38
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
