Survey Results Analysis

In this I will be looking at my survey results and analysing them to see what people have chosen. I will go through each question

separately and analyse them.

Overall for my survey I got 75 responses, which is much more that what I thought I would get. For the first question I asked what price people would pay for a magazine. Looking at this data it implies that the majority of people said from £3.00 or less. A total of 51 people chose this answer which is around

69%. This is over half which does show that more than half of the people who done my survey picked that answer. The next

most common answer was £3.01 to £6.00. You can tell by looking at the bar graph that this was less than half the amount of people who chose £3.00 or less. Overall 30% of people chose

that answer. The next choice was $6.01 to £10.00. Only one person picked this answer. They may have chose that price

range, because they could possibly buy magazines and therefore they know how much it might cost. The last choice was more than £10.00. For this choice no one picked it at all, which shows that the average music magazine must not be

more than £10.00. Looking at these results, my magazine will cost around £3.00 or less.

The next question was whether or not people buy music magazines. The most popular answer was never, and the

percentage of people who said that was 85%. This shows that over three quarters of the people who did my survey have never bought and music magazine. Out of 75 this was 64 people. The next choice was monthly and there are some

people who do buy monthly music magazines. There was only 10 people who said that they buy music magazines monthly,

and lastly there was only 1 person who says that they buy music magazines weekly. This one person could be the same

person who said the answer £6.01 to £10.00 for the first question. Overall the majority of people (64) have never bought a music magazine before, but the rest (11) have, whether that’s

weekly or monthly.

The third question was what type of social media people use the most. I asked this question because I would like to have an

account for my magazine set up on the most popular social media site, and from looking at the data the most popular is Facebook. I would advertise the account on the magazine

itself. As I said, Facebook is the most popular social media, with 53% of people choosing that as the answer. This is over half the

amount of people who took my survey. The next choice was Snapchat. 18 people picked this social media, and the third

choice was Instagram. Only 9 people picked that choice. From what I know more younger people (teenagers/ adults aged up

to 25), would have picked Snapchat and Instagram, and the older people (adults over 25), would have picked Facebook.

This is mainly because younger people use Snapchat and Instagram more often and older people use Facebook more often. Overall, the majority of people use Facebook as their

most popular social media.

For the third question I asked what type of things would encourage people to read and indie/pop music magazine. There was a range of answers for this question so I had to try find the

most common answer. The common answers are as follows: Asking for free gifts and/or offers, free music downloads, and

having in depth articles on artists that people like. There was also another comment that was only said once but I liked it and that

was mentioning tour dates and when people are having concerts in the magazine. This is something I would love to mention as I have had my fair share of concerts. Furthermore, looking at the results I would defiantly include free gifts and offers as that was one of my questions further down the survey and I would also

have articles about artists, and in this case it will be my upcoming artist who will be on the front cover.

My 5th question was to put the following artists in order of preference. There was a total of 7 artists and some were a lot more popular than others. When looking at the data It

was quite difficult to sort out who had which number, but I did get it in quite an accurate order. The order is (starting from 1 and going down to 7) Adele, Coldplay, Bastille, The 1975, Lana del Ray, Lorde and lastly The two door cinema club. I am not surprised that Adele was the most common

answer for number one, because she is the most well known British women singer I know. I don’t think I know anyone who does not know who Adele is. Also I'm not as

surprised for the two door cinema club becoming 7th because they are not as well known as other people on the

list. Seeing this data means that I will now look at magazines with Adele and Coldplay on and see what type

of articles have been written about them.

I asked this question as I would like to see what music magazine is most common. I done this, because I will look at

the top three and get inspiration for my own front cover. I would also look at the contents page, and double page spread.

So looking at the results the top three music magazines are Rolling stone, NME and Q. I also did an analysis for the

mastheads, and I did one for each of the top three. This will help me create my own masthead, because I will look into

them in more detail when doing my own magazine. The most common answer was Rolling stone, then NME, then Q, Vibe

and lastly Billboard.

For question 7 I asked what colour scheme they thought best suited an indie/pop music magazine. The first

choice was black, red and white, the second was black, white and blue, third was blue, yellow, red and the

fourth was white, grey and black. The most common answer was black, red and white, which is what I find

most indie magazines use for their colour scheme. It was very close between first and second as black, red and

white git 36% and White, grey and black got 31%.

For this question I asked what type of freebies people would like to see in the magazine. When I was writing this question I

had a feeling of what people might put as the popular answers and that was discount on concert tickets and free music downloads, and as you can see these were the two

highest answers. Out of them two the highest was free music downloads. This was the most popular because a lot of people nowadays download their music instead of buying CD’s, so it seemed fit to make this an answer for the questionnaire. The

second most common answer with 52% was discount on concert tickets. More than half the people put this answer.

The third most popular answer was posters. This answer was not as popular because not a lot of music magazines don’t

have posters within them so people don’t collect them very often. The last answer was other and only 6% put a separate answer for this question. Some of the responses were, CD’s,

Vinyl and earphones.

This question was asking what type of articles would interest people who already read music magazines, or what would interest people to read music magazines.

The most popular answer was reviews on different artists. 39% of the people chose this answer. The second answer was to do Q&A’s (question and answer). I thought that this answer would be popular because Q&A’s seem

to become very popular nowadays, on YouTube and possibly in music magazines. The third most popular

answer was celebrity gossip. For me I thought that this would not be a popular answer because you don’t find a lot of gossip in music magazines. And the last answer was

‘other’. One suggestion that another person put was: interviews. Overall this was a well answered question

with Reviews on artists being the top one.

The last question that I done for my questionnaire was what type of competition prizes would you like to see in the magazine. This question is a little bit similar to my 8th question, but for this one you do no get the prizes free you have to win them. The most popular answer was concert tickets. I think this was the most popular with

65% choosing it because, out of all of them concert tickets are the most expensive prize to win. The second most common answer was to meet and greet different

artists. This has become a very popular event to happen recently, so it seemed fitting to add it to one of the prizes. The third and fourth answer was free music downloads with 25% and free CD’s with 15%. Music

downloads was more popular as more people listen to music electronically instead f playing CD’s. The last option was an ‘other’ answer. Some responses are: An IPad and

Vinyl.