Taco Bell

Fanzhi Wang

Background

• Taco Bell is an American chain of fast-food restaurants based in California since 1962.

Our Campaign and Goals

• “Taco Bell Fall Discount Campaign”

• Our goals are to expand the brand to 30% more new customers and increase 20% sales in East Lansing after our campaign.

Brand Awareness

Sales0

2

4

6

8

10

12

14

NowAfter Campaign

Target Audience

• No specific age group.

• Students and employers around campus.

Time line

• During the fall semester.

• Mostly on the first half of semester.

Budget

• 2,000-4,000 dollars

3%

80%

10%7%

Proportion

BlogGoogle AdWordsInbound MarketingOther

Tools & TacticsOnline Social Media:

a) Blog

b) Facebook (10 millions followers)

c) Twitter (1.58 millions followers)

d) Instagram (0.6 millions followers)

Tools & Tactics

Inbound Marketing• Infographics, videos, and

publications to catch audiences

• The success of tracking traffic, campaigns, keywords, and other key metrics.

Tools & Tactics

Google AdWords• Set up any cost for each click. • effective, relevance, perfect targeting, and remarketing.

Summary

• The number of costs from Google AdWords and sales could tell us that our campaign is successful or not.

• It won’t waste our money because digital marketing is more effective and relevance.