Fight Club Networks

THE FIGHT CLUB NETWORKS

WE DON’T TALK ABOUT FIGHT CLUB NETWORKS

@THENEXTWAVE

‣ What are they like? ‣ Demographics and psychographics are a great start, but connecting online means knowing them on a personal level.

Create a persona for your ideal reader. What’s their life like?

‣ Why are they here? ‣ What do they think they’re going to get out of your site? Why did they come here?

‣ What keeps them up at night? ‣ Everyone has a fear, a pain point, a thorn in the side. Let your visitors know you empathize, and offer a solution.

‣ How can you solve their problem? ‣ What’s in it for the them? How are you going to make their lives better?

‣ What do you want them to do? ‣ Answer the question “so what?”—and make sure there’s clear action for your visitor to take.

‣ How can you best reach them? ‣ People vary in how they receive information. Some like video,white papers, diagrams, some like lolcats.

‣ How might they resist? ‣ What keeps them from buying in? Is it your inexperience, your size, your reputation.

adapted from © duarte.com 2008

SEVEN QUESTIONS TO ANSWER ABOUT YOUR AUDIENCE:

WHY IS YOUR BUSINESS ON SOCIAL MEDIA?

FAME. FORTUNE.BEING FOUND!

TO BUILD RELATIONSHIPS

(LOTS OF THEM)

NOTICE I DIDN’T SAY TO GET THESE:

Tyler Durden: The things you own end up owning you.

@THENEXTWAVE

the expected networks:

SOCIAL MEDIA MEANS BEING SOCIAL

ENGAGEMENT

FIGHT CLUB NETWORKS DEFINED:

@THENEXTWAVE

Building connections that are seemingly 1-to-1, that are typically regulated by the community - not the “network”

METRICS‣ OPENS ‣ CLICKS (ACTIONS) ‣ SHARES ‣ QUESTIONS ‣ VISITS ( INCLUDING IRL) ‣ PURCHASES

IT’S ALL ABOUT COLLECTING AND ANALYZING DATA

FEEDBACK LOOP

MESSAGE

CUSTOMER

ACTION

RECORD/REACT

[NEW]

Tyler Durden: Sticking feathers up your butt does not make you a chicken.

@THENEXTWAVE

USING SOCIAL MEDIA BECAUSE IT’S WHAT EVERYONE ELSE IS DOING IS NOT ONLY A BAD STRATEGY, IT’S A DANGEROUS ONE.

DIGITAL SHARECROPPING

BUILD YOUR OWN NETWORK


TYPES OF NETWORKS▸ SOCIAL

▸ COMMERCIAL

▸ SPECIAL INTEREST

▸ GEO-SPECIFIC

▸ FORCED

▸ OPEN/CLOSED

▸ ANONYMOUS

NETWORKS GALORE

ELLO

BLOGGER REDDIT+ MEDIUM MEERKAT PERISCOPE YIK YAK

SNAPCHAT

FLEEK/MOJO

VIMEO VINE

WORDPRESS

TUMBLR FLICKRPINTERESTYOUTUBEINSTAGRAMLINKEDINGOOGLE+TWITTERFACEBOOK

DIGG IMDB STUMBLEUPON

EBAY AMAZON QUORA XBOX PLAYSTATION


MANAGING FIGHT CLUB NETWORKS

▸ Social dashboards don’t work/exist for them

▸ Employees must be trained and trusted

▸ Accounts should belong to the business

▸ Always a conversation, not a sales pitch

▸ Respect the community

CASE STUDY

RESTAURANT NEAR UD

▸ Normal marketing- FB, Twitter, YouTube, Google local

▸ Review sites: Yelp, TripAdvisor

▸ Site- has menu, contact, hours, coupons, hiring info

▸ Has an affinity program via text and email

CASE STUDYRESTAURANT NEAR UD

BEING “BIG BROTHERISH” WILL BE YOUR NUMBER

ONE OBSTACLE

CASE STUDY

Accessory for a professional camera

CONVENTIONAL CHANNELS+

RETAIL CHANNELS

FIGHT CLUB #hijack @hijack


IF SOCIAL NETWORKS ARE YOUR THING

▸ Survey customers on what networks/apps they use

▸ Be prepared to share more than just “business” on them

▸ Have some way of tracking conversions/connections

▸ Convert connections into customers

THE REAL GLUE?

CRMMARKETING

AUTOMATIONBUT THAT’S A WHOLE OTHER PREZO

FIGHT CLUB

@THENEXTWAVE

Is a movie about a guy talking to himself.

Don’t be that guy.

THANK YOU

@THENEXTWAVE

QUESTIONS?

WWW.THENEXTWAVE.BIZ 937.228.4433

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Fight Club Networks