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Group 2 MIcromarket Study - Coffee Shops
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Group 2
Gateway Mall
Place: Figaro Coffee Company @ Gateway Mall
Time of Visit: Thursday, April 7, 2011
8:24 – 9:03 p.m.
CUSTOMERS
16 Customers
( 7 males & 9 females)
25-50 years old
Young professionals, office employees and middle managers, social Class B
Frost, cold drinks and tea
LOCATION
Inside the shopping mall (Gateway)
Beside passageway going to Araneta Coliseum walkway/ MRT Edsa Cubao Station
Accessible to escalators inside the mall
ESTABLISHMENT
No comfort rooms
Mall security
No smoking areas
13 tables available for dine-in customers
Price Range
Php80-160 for drinks, Php150-175 for breakfast meals
Php125-199 for pasta/sandwiches
2 Regular-Sized Drinks: A Strawberry Chiller and Mango Smoothie.
A 160z. Mango Frost.
Bonifacio High Street
Place: Figaro Coffee Company @ Bonifacio High Street
Time of Visit: Wednesday,
April 6, 2011
7:00 – 7:25 p.m.
CUSTOMERS
13 Customers
( 6 males & 7 females)
25-50 years old
Professionals, managers
Frost, cold drinks and tea
LOCATION
Within the vicinity of Bonifacio High Street
Commercial area, surrounded by office buildings and establishments
ESTABLISHMENT
Comfort rooms are outside
Many tables outside for smoking
13 tables available for dine-in customers
Price Range
Php80-160 for drinks, Php150-175 for breakfast meals
Php125-199 for pasta/sandwiches
Araneta Center
CUSTOMERS
15 people: 5 males, 10 females20-30 years old
Students/call center agents
Chillers, Espresso
Studying (with books, laptop), chill-out place
LOCATION
Beside Shopwise grocery and in front of taxi bay, near call centers (APAC and Telus), at the center of 2 malls (SM, Gateway), pedestrian lane leading to Shopwise
Commercial area
Not overcrowded/spacious
Excellent study environment
ESTABLISHMENT
Not much personal branding, customers need to ask for water and tissue,
WIFI available upon purchaseComfort rooms within the establishment,
spacious dine-in area, small smoking area outside,condiments area
The Fort – Global City
CUSTOMERS
10 people: 3 males, 7 females20-40 years old
Professionals
Chillers, Espresso
Like selling products (insurance), hanging out
LOCATION
Near office buildings
Major establishments: Chowking, Pancake House, Red Ribbon, Jollibee, Shell Gas Station
ESTABLISHMENT
Not much personal branding, customers need to ask for water and tissue,
WIFI available upon purchase
Comfort rooms are outside, near Shell Gas Station)
spacious dine-in area, small smoking area outside,condiments area
Group 2
