[EN / US | LEE]

Who are we?

„We are Fairy Tailors. We sew brands‘ stories that arouse interest, evoke emotions, and

become an unique experience. All of that on social media which we just love.”

What can we do?

Light bulb moments

How do we think?

What?

What do we follow?

values

What did we accomplish?

Keep on browsing!

Strategy 1. Introduce the LEE brand and its products to younger target group

(18 - 35 years).

2. Bring customers to LEE Original Stores and other LEE shops.

3. Promote a new collection, offline campaigns and LEE presentation at Prague design and fashion week Designblok.

1. Demographics of all Facebook users and visitors corresponded

with the desired aim to attract the younger target group (See Pic no. 1).

2. We addressed a total of 893,608 users by our communication on Facebook.

3. More than 75% of users we had been speaking to on behalf of the LEE brand were 18 – 35 years old.

4. Each picture we published on FB profile was viewed by 2,500 users on average.

Brief

Results

Insights

Picture 1: Facebook fans age structure.

Picture 2: Age structure of those Facebook users, who were shown at least one post by LEE FB page.

Communication

Communication

Communication

Newsletter

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