[EN / US | Al Cafetero]

Who are we?

„We are Fairy Tailors. We sew brands‘ stories that arouse interest, evoke emotions, and

become an unique experience. All of that on social media which we just love.”

What can we do?

Light bulb moments

How do we think?

What?

What do we follow?

values

What did we accomplish?

Keep on browsing!

Strategy

1. Activate an existing fan base and turn over the guest ratio from

70:30 (current vs. new) to 30:70 (current vs. new).

2. Create a communication language that differs from a competition.

3. Event management (connect on-line and off-line events). Promote events and make sure there‘s a lot of people there.

1. We based the coffeehouse communication concept

on the character of Charles The Coffeeman who has a genuinely unique and inimitable style of communication and personality.

2. We created a concept of events, that, thanks to FB communication and newsletters (The Coffeman Gratifier), have been sold out regularly.

Brief

Solution

Communication

Communication

Communication

Communication

Communication

Enjoyed it? Let us know!

www.fairytailors.cz info@fairytailors.cz www.facebook.com/fairytailors.cz @FairyTailors