Facebook for your BusinessShannon Hayes + Corinne Shanahan Adopt A Business Interns

Agenda

Part 1: FaceBasics

Part 2: Building Your Network

Part 3: Posting--From Start to Finish

Part 4: What Not to Do

Part 5: Responding to Followers

Terms to know: ● FB = Facebook● Touchpoint = any point of

contact between a buyer and seller

FaceBasicsI. FB stats + importance

II. FB demographicsIII. Filling in your FB infoIV. Profile + cover photosV. Username

Stats to Consider

● Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs)

which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16)

● There are 1.57 billion mobile active users (Mobile Facebook MAU) as of June 2016

(Source: Facebook as of 7/27/16) an increase of 20 percent year-over-year.

● 42% of marketers report that Facebook is critical or important to their business. (Source:

State of Inbound Marketing 2012)

● 16 Million local business pages have been created as of May 2013, which is a 100 percent

increase from 8 million in June 2012. (Source: Facebook)

Key Points: ● More women than men● Wide range of income and

education● Primarily suburban● Skewed younger but

especially strong with older women

● High usage all around

FB User Demographics (2015)

Importance of Your Facebook

Information

For this section it is crucial to make sure that the information provided is up to date, accurate, and relevant.

● Small information icons will appear next to Products and Company overview.

● Company milestones are also good to include!

About Section:-Business Info-Contact Info-Our Story

Profile + Cover Photo

● Add a recognizable profile picture (i.e. logo, storefront, NOT your selfie or a product photo)● Choose an engaging cover photo (can be more creative here)● These photos are an important visual touchpoint● Change in format from older Facebook version ● How to change

Example A: generic cover photo Example B: specific cover photo

Create a Fitting Username

Your default FB URL will look something like this:

You want it to look like this:

3 steps to create your own username:

This will appear both in your URL and throughout your page! Be thoughtful when choosing a name.

Building your Network

I. Connecting with competitors, related organizations, + community groups

II. Sharing your page

Creating network connectionsJoining Facebook groups provides visibility and networking.

Groups are more visible because people who belong to the group get notifications about new posts, which tends to keep discussion going.

*Disclaimer: You have to join as your personal Facebook profile- your page cannot join a group.

Before you Join!

○ When you’re looking at a new group, read the About section to see the mission of the group. This will give you a feel for whether it’s right for you. You may also find that the group restricts membership based on certain qualifications.

○ Focusing on 10-20 would be ideal to figure out which ones you’ll be active in regularly and have the highest impact.

○ If you join a group and feel that it isn’t for you, don’t feel bad if you leave right away!

Finding Groups

Here are some ways in finding groups:

1. Results Page2. Default View

Discover Groups

Share Share Share!

● Sharing is an important action to take while

running your page!

● Your News Feed includes status updates,

photos, videos, links, app activity and likes

from people, pages and groups that you

follow on Facebook. You can share these

posts to your page for your followers to

see. How to share

Posting--From Start to Finish I. Drafting what + when

II. Boosting basicsIII. Insights + trends

What + WhenWhat to post: ● The Golden Post:

○ 1-3 lines of copy○ 2 hashtags (general + specific)○ Possibly a link○ 1 clear and related photo○ Disclaimer: One size does not fit all

● The best posts *tell a story*When to post: ● Weekdays 1-4PM and 7-7:30PM● Before and after 8AM/PM● Can schedule your posts for these times!● Highest traffic occurs mid-week between 1 to 3pm ● On Thursdays and Fridays, engagement is 18%

higher

Boosting Basics

● Boosting involves paying a specific amount of money so more users will see your post (Usually costs $5-20)

● Boost only the best ● Benefits: more people reached, can boost to

specific audiences (segment based on location, age, sex, etc.), low cost + risk

● Drawbacks: doesn’t last forever, doesn’t guarantee action from viewers, hard to pinpoint a good segment

Post Insights

Check important statistics on

your posts:

● # of people reached

● Engagement levels

Use to compare success of

different posts/posts over

time!

Find your insights

What NOT to Do I. Don’t be that guy.

Don’ts

● Don’t post too frequently or infrequently○ Your fans actively choose to follow you, don’t spam them with posts or leave them

wondering if your business still exists

● Don’t post with grammatical errors ○ Please please please proofread your posts (we can help!)

● Don’t post blurry or irrelevant pictures○ Social media is one of many touchpoints and it should positively reflect your brand

● Don’t leave your followers hanging○ You should respond to comments, reviews, etc. from your followers when fitting,

especially if they are negative

Responding to Followers I. Things to consider

Take aways: ● Social media takes work, but has rewarding

benefits● Use what Facebook gives you● Follow the pros● Don’t stop learning

Questions?Thank you!