MASTERMINDS

FACEBOOK PLATFORM CHANGES – WHAT’S NEW

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MASTERMINDS

• Look• Interaction• Discovery• Metrics

MASTERMINDS

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TIMELINE

MASTERMINDS

TIMELINE//

MASTERMINDS

TIMELINE//

• About

MASTERMINDS

TIMELINE//

• Friends

MASTERMINDS

TIMELINE//

• Photos

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TIMELINE//

• Maps

MASTERMINDS

TIMELINE//

• Likes and Interests

MASTERMINDS

TIMELINE//

• Music, Video, News, Games

MASTERMINDS

TIMELINE//

• Timeline

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TIMELINE FOR BRANDS?//

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TICKER

MASTERMINDS

TICKER//

• Used for light activity• Makes News Feed less noisy

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NEWS FEED//

MASTERMINDS

NEWS FEED//

• “Top Stories” and “Most Recent” stories

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NEWS FEED//

• High quality content can become a “Top Story”

MASTERMINDS

NEWS FEED//

• User control

MASTERMINDS

GREAT CONTENT

IS KING//

MASTERMINDS

We spent the last year making it so that you can connect to anything you

want, in any way you want.

- Mark Zuckerberg

MASTERMINDS

OPEN GRAPH API//

MASTERMINDS

OPEN GRAPH API//

MASTERMINDS

OPEN GRAPH API – LIFESTYLE ACTIONS//

HOTEL

MASTERMINDS

CONTEXTUAL VERBS//

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CONTEXTUAL VERBS//

MASTERMINDS

OPEN GRAPH API – LIFESTYLE ACTIONS//

Jen likes Inception

VS

Jen watched Inception on Netflix

MASTERMINDS

OPEN GRAPH API – LIFESTYLE ACTIONS//

Ryan likes The Rolling Stones

VS

Ryan listened to Beast of Burdenby The Rolling Stones on Spotify

MASTERMINDS

OPEN GRAPH API – LIFESTYLE ACTIONS//

Nancy likes Sex and the City Slots

VS

Nancy played Sex and the City Slotsat the Venetian with Ryan

MASTERMINDS

Today we’re making it possible to build a completely

new class of apps and to rethink a lot of industries at

the same time.

- Mark Zuckerberg

MASTERMINDS

FRICTIONLESSEXPERIENCE

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MASTERMINDS

FRICTIONLESS EXPERIENCE• Redesigned permissions

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MASTERMINDS

FRICTIONLESS EXPERIENCE//

• Automatic sync with Timeline

MASTERMINDS

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• Individual actions in Ticker

FRICTIONLESS EXPERIENCE

MASTERMINDS

FRICTIONLESS EXPERIENCE//

• Compiled summaries in News Feed

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GRAPH RANK//

MASTERMINDS

GRAPH RANK//

• Edge Rank for app• Discovery

MASTERMINDS

APP METRICS//

MASTERMINDS

APP METRICS//

• Optimize!

MASTERMINDS

APP METRICS//

• Optimize!