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FACEBOOK FOR ARTISTSCECI DADISMANDIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
HELLOABOUT ME
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM
WHY SHOULD I BE ON FACEBOOK?
CONNECT.EDUCATE.ENGAGE.
PROFILEvs. PAGE
PERSONAL
PROFESSIONAL
KEEP PERSONAL PRIVATE AND PROFESSIONAL PUBLIC
DO YOU KNOW WHAT IS VISIBLE IN A SEARCH WHEN YOUR
PROFILE IS PRIVATE?
BEST PRACTICES FOR POSTS AND LINKS
RECOMMENDED TOOLS
CHECK THOSE PHOTOS!
GOOGLE: FACEBOOK GRID TOOL
THE REAL DEAL ABOUT WHICH STATS YOU NEED TO WATCH
ADVERTISING AND WHY FRIENDS DON’T LET FRIENDS BOOST POSTS
IF YOU’RE GOING TO SPEND MONEY, SPEND IT RIGHT.
NEWSFEED AD/SPONSORED POST
NEWSFEED AD/SPONSORED POST
NEWSFEED AD/SPONSORED POST
HELPFULTIPSNO MORE THAN 4 LINES OF TEXT
ALWAYS UPLOAD PHOTO OR VIDEO
ALWAYS USE SHORTENED URL
ARE YOU READY TO TAKE IT TO THE NEXT LEVEL?
UPLOAD EMAIL LISTS TO CREATE CUSTOM AUDIENCES
LOOKALIKE GROUPS TARGET PEOPLE WHO ARE SIMILAR TO YOUR CUSTOM AUDIENCE OR PEOPLE WHO LIKE YOUR PAGE
THANK YOU!CECI DADISMANDIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
561.835.7550 {office}412.523.8861 {mobile}
www.cecidadisman.com
