WELCOME TO

Jan RezabFounder & Chairman

@janrezab/in/janrezab

THANK YOU

8/10/2016

FRED

SOCIALMEDIA

UPDATE

Data: September 2016

1.7 Bn

500 M313 M

450 M100 M

1+ Bn

20 M

555 M

100 M 112 M

55 M

1.1 Bn

CONNECTING & CONTENT

1B

806 M

218 M

150 M

MESSAGING

KIK

300 M

POPULARITY OF SOCIAL APPS BY MARKET

1st 2nd 3rd 4th 5th 6th

United States Messenger Instagram Snapchat YouTube Facebook WhatsApp

Germany WhatsApp YouTube Messenger Instagram Facebook Snapchat

UK WhatsApp Messenger YouTube Facebook Snapchat Skype

France Snapchat Messenger YouTube WhatsApp Facebook Instagram

Spain WhatsApp YouTube Instagram Messenger Facebook Snapchat

Italy WhatsApp Messenger Facebook YouTube Instagram Snapchat

Russia Periscope WhatsApp VK Viber Instagram YouTube

Ukraine BiP Messenger Viber VK YouTube Instagram Skype

Poland Messenger Facebook Snapchat WhatsApp Instagram Skype

Singapore WhatsApp Messenger Facebook Instagram Wechat Snapchat

Indonesia Line WhatsApp Instagram Facebook YouTube Path

Japan Line Instagram YouTube Twitter Facebook Messenger

South Korea YouTube KakaoTalk Instagram Facebook Messenger -

Vietnam Facebook Messenger YouTube Viber Instagram Line

India WhatsApp Facebook Messenger YouTube Instagram Skype

Brazil WhatsApp Messenger Facebook Snapchat YouTube Instagram

Mexico WhatsApp Messenger Facebook YouTube Instagram Snapchat

Colombia WhatsApp Messenger YouTube Facebook Instagram Snapchat

Turkey WhatsApp Facebook Messenger Instagram YouTube Snapchat

Saudi Arabia Snapchat WhatsApp Instagram Line Telegram Twitter

United Arab Emirates WhatsApp iMo Facebook Skype Messenger YouTube

Pakistan WhatsApp YouTube Facebook Messenger iMo Skype

Phillippines Messenger Facebook Instagram YouTube Snapchat Viber

Egypt Facebook Messenger WhatsApp YouTube Instagram Line

South Africa WhatsApp Facebook Messenger Instagram Snapchat Skype

1st 2nd 3rd 4th 5th 6th

United States Messenger Facebook Snapchat Instagram WhatsApp Kik

Germany WhatsApp Messenger Facebook Instagram Skype Snapchat

UK WhatsApp Messenger Facebook Instagram Snapchat Skype

France Messenger Facebook Snapchat WhatsApp Instagram Skype

Spain WhatsApp Facebook Messenger Instagram Skype Snapchat

Italy WhatsApp Messenger Facebook Instagram Telegram Skype

Russia WhatsApp VK LINK Viber OK Skype

Ukraine Link Messenger Viber VK Skype OK Facebook

Poland Messenger Facebook Snapchat Instagram WhatsApp Skype

Singapore WhatsApp Facebook Messenger Wechat Instagram Viber

Indonesia Line WhatsApp Messenger Instagram Line Path

Japan Kakao Instagram Twitter Facebook Messenger Skype

South Korea Facebook Facebook Messenger Instagram - -

Vietnam WhatsApp Zaio Messenger Viber Line -

India WhatsApp Facebook Messenger Hiku Instagram Skype

Brazil WhatsApp Facebook Messenger Instagram Snapchat iMo

Mexico WhatsApp Messenger Facebook Instagram YouTube Snapchat

Colombia WhatsApp Messenger Facebook Instagram Snapchat -

Turkey WhatsApp Facebook Messenger Instagram Snapchat BiP Messenger

Saudi Arabia WhatsApp Facebook iMo Messenger Instagram Snapchat

United Arab Emirates Facebook WhatsApp iMo Messenger Skype Viber

Pakistan WhatsApp Messenger Facebook iMo Instagram Skype

Phillippines Facebook Messenger Instagram Viber Skype YouTube

Egypt Facebook Messenger WhatsApp Instagram Viber iMo

South Africa WhatsApp Messenger Facebook Instagram BiBM iMo

iOS Android

4/5 TOP POSITIONS IN TOP 25 COUNTRIES

WORLDWIDE ARE OWNED BY FACEBOOK

EXCLUSIVE SOCIAL

INSIGHTS

FACEBOOK INTERACTIONS BY INDUSTRY

Sample: large FB pages (500k+ Fans) - 7k+ pages, 4.8+ mil posts

COMMUNITY

CELEBRITIES

BRANDS

MEDIA

ENTERTAINMENT

SPORT

SOCIETY

PLACE

24%

21%

16%

15%

11%

7%

5%

1%

17%

17%

11%

38%

6%

6%

4%

1%

2013 2016

DIFFERENCE OF MARKET SHARE ON FACEBOOK PAGES

Sample: 4.8+ million posts from 7 000+ Facebook Pages with over 500k Fans

Difference in Interaction Distribution (2013 to 2016)

COMMUNITY CELEBRITIES BRANDS

MEDIA

ENTERTAINMENT SPORT SOCIETY PLACE

- 7% - 4% - 5% - 5% - 1% - 1% 0%

23%

CONTENT TYPE SPLIT ON FACEBOOK

Sample: 4.8+ million posts from 7 000+ Facebook Pages with over 500k Fans (Sept 15 - Sept 16)

PHOTO / ALBUM

LINK

VIDEO

STATUS

65%

18%

16%

1%

2016

Post Type Distribution

IMPACT OF INSTANT ARTICLES & NATIVE VIDEOS

Sample: 4.8+ million posts from 7 000+ Facebook Pages with over 500k Fans (Sept 15 - Sept 16)

Difference in Post Type Distribution (2015 to 2016)

PHOTO / ALBUM

LINK VIDEO STATUS

7% 5% 0%

- 12%

MEDIA KNOW HOW TO CREATE CONTENT

BRANDS NEED TO BECOME MORE LIKE MEDIA HOUSES

MEDIA CREATE BETTER CONTENT

Time Range: September 2014 - September 2016Sample: 5,828 brand and 391 media Facebook Pages

0

0.2

0.4

0.6

0.8

1

1.2

1.4

MEDIA

Sep 2014 Sep 2016

BRANDS

Organic Reach Evolution

0

2

4

6

8

10

12

FACEBOOK CHANGES NEWS FEED ALGORITHM ALL THE TIME

Time Range: September 2014 - September 2016Sample: 5,828 brand and 391 media Facebook Pages

MEDIA

BRANDS

Organic Impressions / Reach

Sep 2014 Sep 2016Feb2015

Apr2015

May2016

Jan2016

0

10

20

30

40

50

FACEBOOK CHANGES NEWS FEED ALGORITHM ALL THE TIME

Time Range: September 2014 - September 2016Sample: 5,828 brand and 391 media Facebook Pages

Total Impressions / Reach

Sep 2014 Sep 2016

MEDIA

BRANDSFeb2015

Apr2015

May2016

Jan2016

IMPRESSIONS DISTRIBUTION

Time Range: September 2014 - September 2016Sample: 5,828 brand and 391 media Facebook Pages

0%

20%

40%

60%

80%

100%

0%

20%

40%

60%

80%

100%

Sep 2014 Sep 2016 Sep 2014 Sep 2016

VIRAL/SHARED PAID ORGANIC

Brands Impressions Distribution Media Impressions Distribution

0

40 000 000

80 000 000

120 000 000

160 000 000

200 000 000

INSTAGRAM IS A MORE NATURAL PLACE FOR BRANDS AND STORYTELLING THAN FACEBOOK

Sample: 500 largest Facebook brand Pages and 500 largest Instagram brand profilesTime range: October 2015 – September 2016

Oct 2015 Sep 2016

Total Interactions

ON INSTAGRAM, MEDIA ARE SMALLER THAN BRANDS

Sample: 3 546 brand pagesTime Range: June 2015 - October 2016

0

200 000 000

400 000 000

600 000 000

800 000 000

Total Interactions

Jun 2015 Sep 2016

Total Posts

Jun 2015 Sep 2016 0

40 000

80 000

120 000

160 000

BRANDS MEDIA

INSTAGRAM STILL BIGGER THAN SNAPCHAT

500 M 150 M

INFLUENCERS

VIDEO TRENDS

VIDEO RETENTION REMAINS THE SAME FOR ORGANIC AND PROMOTED VIDEOS

0% 5%vr1

0%vr1

5%vr2

0% 25%

vr30%

vr35%

vr40%

vr45% 50

%vr5

5%vr6

0%vr6

5%vr7

0% 75%

vr80%

vr85%

vr90%

vr95%

100%

0%

25%

50%

75%

100%

Brands Video Retention by Promotion

ORGANICPROMOTED

View Through Rate

 85% OF VIDEOS ARE PLAYED

WITHOUT SOUND

94% OF VIDEOS ARE AUTOPLAYED

VIDEOS PUBLISHED BY MEDIA PAGES HAVE WORSE RETENTION

0%vr7

.5%vr1

5%

vr22.5

%vr3

0%

vr37.5

%vr4

5%

vr52.5

%vr6

0%

vr67.5

%vr7

5%

vr82.5

%vr9

0%

vr97.5

%0%

50%

100%

0%

5%

10%

15%

20%

MEDIABRANDS

Video Retention Percentage of Sound-On Views

MEDIABRANDS

View Through Rate

CUSTOMER CARE

CUSTOMER CARE ON

FACEBOOK Q3 2016

CUSTOMER CARE ON TWITTER Q3 2016

76.7%RESPONSE RATE

1.8MPUBLIC DEMAND

33.8%RESPONSE RATE

8.2MPUBLIC DEMAND

CUSTOMER CARE BY INDUSTRY

Industry Questions Respondable

Response Rate

Telecoms 889 401 90.8%Retail 134 247 74.2%Ecommerce 131 950 59.5%Services 108 350 70.3%Electronics 88 518 59.7%Airlines 72 727 77.1%Finance 69 209 78.6%Retail Food 49 728 61.0%FMCG Food 44 734 58.7%Beauty 42 347 52.5%

Industry Questions Respondable

Response Rate

Telecoms 1 802 545 54.4%Ecommerce 966 801 21.1%Services 953 172 39.8%Electronics 687 758 23.9%Software 511 028 10.1%Finance 540 623 45.2%Retail 533 142 33.6%Airlines 459 677 45.6%Retail Food 375 494 20.0%Fashion 177 192 16.5%

TOP SOCIALLY DEVOTED BRANDS ON FACEBOOKRank Brand Industry Country Questions Received Response Rate

1 Telkomsel Telecoms Indonesia 346 942 96.2%

2 Robi Axiata Limited Telecoms Bangladesh 198 418 99.9%

3 Grameenphone Telecoms Bangladesh 14 601 99.0%

4 TIM Telecoms Italy 7 539 99.3%

5 KLM Royal Dutch Airlines Airlines Netherlands 7 638 97.7%

6 banglalink mela Telecoms Bangladesh 7 662 88.7%

7 YouSee Telecoms Denmark 5 955 99.5%

8 Orange Telecoms Poland 5 578 98.6%

9 Telkom Care Telecoms Indonesia 5 312 99.9%

10 Deutsche Bahn Services Germany 5 275 98.0%

TOP SOCIALLY DEVOTED BRANDS ON TWITTERRank Brand Industry Country Questions Received Response Rate

1 Telkomsel Telecoms Indonesia 184 677 95.4%

2 Telkcom Care Telecoms Indonesia 45 101 97.3%

3 Indosat Ooredoo Care Telecoms Indonesia 45 452 86.5%

4 STC Telecoms Saudi Arabia 65 934 73.6%

5 ASOS Here To Help Ecommerce United Kingdom 28 400 83.4%

6 Halo BCA Finance Indonesia 20 000 91.6%

7 EE Telecoms United Kingdom 34 282 72.6%

8 Virgin Media Telecoms United Kingdom 44 187 67.4%

9 NS online Services Netherlands 27 243 72.5%

10 boohoo help team Ecommerce Global 13 769 85.9%

CUSTOMER SERVICE ON FACEBOOK MESSENGER

Sample: 171 brand page (Q3 2016)

0%

25%

50%

75%

100%

0

200

400

600

800

84% 16%

Questions Response Rate Questions DistributionQuestions Response Time

DIRECT MESSAGE QUESTIONS WALL QUESTION

BOTS

2016

Bot Compatibility

2 – 5 Years from Now

Majority of daily mobile tasks is bot-assisted to some extent

2015

Bot Launch

Next 18 Months

Companies continueto develop bots

Users learn to adopt and use bots

EVOLUTION OF BOTS MOVING FORWARD

2016 - THE YEAR OF BOTSMANY MAJOR MESSENGERS LAUNCH BOTS

May 2016

SKYPE600M Users

Web bots only

March 2016

KIK200M Users

June 2015

TELEGRAM100M Users

April 2016

FACEBOOKMESSENGER

900M Users

THE “APP FATIGUE” DIFFICULT TO GET USER’S ATTENTION. 65% OF USERS DOWNLOAD NO NEW APPS

PC SMARTPHONES MESSAGING

WEBSITES APPS BOTS

CHALLENGE

CHALLENGEPICK THE RIGHT METRICS

DEFINE BUSINESS OBJECTIVES

MANAGE COSTS, MEASURE ROI

Reach

Engagement

Actions (clicks etc.)

Cost of Production

Cost of Advertising

Growing Web Traffic

Customer Acquisition

Customer Retention

Brand Awareness

THANK YOU

Jan RezabFounder & Chairman

@janrezab

/in/janrezab