KEYS TO SUCCESS ONSOCIAL MEDIA

WHY ARE YOU ONSOCIAL MEDIA?

SOCIAL MEDIA CAN BE A WASTE OF TIME IFYOU DON'T HAVE A STRATEGY. HOWEVER, ITCAN BE A MAJOR KEY TO YOUR BUSINESS

SUCCESS IF YOU INVEST THE TIME. WHAT'SYOUR END GAME? START WITH THE "WHY".

SINGLE MOST IMPORTANT QUESTION.

DON'T THINK LIKEA MARKETER

THINK LIKE A CUSTOMER. MARKETERS AREBAD AT MARKETING. THEY BELIEVE THEY KNOW

HOW TO SPEAK TO CUSTOMERS ON SOCIALMEDIA YET THEY DON'T USE IT THEMSELVES.

PUT YOURSELF IN YOUR AUDIENCE SHOES ANDASK "WOULD I BUY FROM THIS BRAND?"

B2B AND B2C ARE THE SAME

EVERYONE ON SOCIAL MEDIA IS A POTENTIALCUSTOMER. HOWEVER, ARE YOU SPEAKING TO

YOUR TARGET AUDIENCE?

IDENTIFY WHOYOU'RE

TRYING TOREACH

AUDIT YOURSELF. WHO'S YOURTARGET CUSTOMER? WHAT

MAKES THEM TICK, HOW OLD ARETHEY, WHAT INTERESTS DO THEYHAVE, AND WHAT PLATFORMS DO

THEY USE?

YOU CAN'T BEEVERYWHERE AT ONCE

CHOOSE 1-2 CHANNELS WHERE YOUCAN GET THE HIGHEST REACH. USETHEM COMPLIMENTARY TO EACH

OTHER FOR CROSS PROMOTION. YOUCAN'T BE EVERYWHERE AND STAY

EFFECTIVE. GET REALLY GOOD AT A FEWCHANNELS AND CRUSH THEM.

CREATERELEVANTCONTENT

DON'T ALWAYS BE THINKING ABOUTPROMOTION. THINK ABOUT VALUE. HOW CAN

YOU ADD VALUE TO THEIR LIVES. IS ITTHROUGH EDUCATION, TIPS AND TRICKS,RESOURCES AROUND YOUR SERVICE AND

PRODUCT. ASK THEM: WHAT DO YOU WANT TOHEAR FROM US ABOUT?

BE INTENTIONALWITH YOURCONTENT

SOCIAL MEDIA IS LIKE THE ATLANTIC, INDIAN, ANDPACIFIC OCEAN COMBINED. CONTENT GETS LOST INA GIANT OCEAN AND ALL YOU ARE IS A SAILOR INCHOPPY SEA. DON'T POST JUST FOR THE SAKE OF

POSTING SHIT. BE INTENTIONAL WITH YOURCONTENT. YOUR AUDIENCE WILL KNOW.

COMMUNITYIS KING

BUILD A LOYAL COMMUNITY OFFOLLOWERS, MAJOR KEY. DON'T SELL

THEM SHIT, INSTEAD GET THEM TOSELL FOR YOU AS ADVOCATES.

SOCIAL MEDIANEVER SLEEPS

RESPOND TO TWEETS IN A TIMELYMANNER. WHAT'S THE POINT OF BEINGON SOCIAL MEDIA IF YOU AREN'T GOING

TO REPLY TO INBOUND TRAFFIC?

MAJOR KEYALERT

THE KEYWORD IN SOCIAL MEDIA IS"SOCIAL" SO SOCIALIZE! TALK TO YOUR

AUDIENCE, MAKE CONVERSATION,BUILD RELATIONSHIPS.

ALL I DO ISWIN

ANALYZE YOUR DATA. UNDERSTAND WHATPERFORMS WELL AND CONTINUE CREATING

FOR YOUR COMMUNITY. IF YOU AREN'TGROWING THEN YOU AREN'T GIVING YOUR

COMMUNITY WHAT THEY WANT.

"MEN LIE, WOMEN LIE,NUMBERS DON'T"

JAY Z

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