Digital Technologies and Online Marketing Agency MSG Marketing

Internet Marketing

and

Digital Agency

Tbilisi 2014

სააგენტოს შესახებ

Content

About Agency Who are we Mission, values and goals How we started What are we good at Who cooperates with us Vision and methods of approach to work Agency structure

Agency Services Marketing and consulting services On-line Marketing/ SMM Creative works Media strategy and planning BTL / DM / Guerilla marketing

Digital technologies and services

Agency Advantages

Who are we

We are creative marketing communication agency, that was established

in MSG advertising agency and specializes in both traditional

communications as well as internet marketing and digital technologies.

About Agency

About Agency

Agency Mission

Agency Values

Agency Goals

To ensure an effective and original

marketing solutions for companies to

support promotion in the market and competitive environment

Study on client’s business; Concentration on clients’ needs; Creative and innovative approach; Stable high quality of service; Being tactfulness and attentive to clients;

To Be the best for clients; To Be the best for public; To be distinguished by originality and

individuality; To be the desired business partner;

Yet in 2010 we were the first agency in Georgian market who offered non-standard

marketing communications complex (Guerrilla marketing) and non-traditional advertising solutions

How we started

About Agency

We process communication strategies, generate creative ideas, create designs,

plan ATL, BTL, DM and internet campaigns, create innovative digital products,

work in social media marketing, create advertising video rolls, evaluate obtained results.

What are we good at

სააგენტოს შესახებ

Despite the agency’s 3-year history, we had

an opportunity to cooperate with such

transnational companies as Coca-cola, Tic-

tac, P&G, Raffaello, Kinder, Martini,

Samsung, Fujitsu, Johnnie Walker, Winston,

Camel, MAN, Nestle, JCB, HP, o.b., Sano .

Still it’s an incomplete list of clients with whom we’d successfully cooperated. From 2013 year MSG Marketing joined Gaa

Holding.

Who cooperated with us

About Agency

http://www.facebook.com/gaa.holding?hc_location=timeline

http://www.facebook.com/gaa.holding?hc_location=timeline

Concentration on clients’

needs

In-depth study of client’s business

Innovative and creative

approach

Responsibility

Getting quality/valuable

outcomes

Vision and methods of approach to work About Agency

Director

Finance department

On-line, SMM

department

Creative department

Digital production

Strategic planning department

Marketing manager

analyst

New business manager

PR Manager

SMM Manager

Content Manager

ATL Manager

BTL/DM Manager

Guerilla marketing Manager

Media planning department

Client service director

Client service manager

Client service department

Creative director

Designer-Animator

Media planning manager

Designer

Programmer-software developer

Flash programmer

Web-Administrator

The work principle of MSG Marketing is coherent and coordinated working activities of all departments

Client service manager 2

Agency Structure

Marketing and consulting

1. Marketing researches

2. Marketing communication

monitoring

3. Market Situation

Analysis and Diagnostics

4. SWOT Analysis

5. Target audience research

6. Market segmentation

7. Brand image strategy

8. Brand development

strategy

9. Brand positioning

strategy

10. Strategy and consulting

of Marketing communication

s (IMC)

Marketing and

consulting services

Agency Services

On-line Marketing / SMM

http://www.facebook.com/TrustGeorgia?fref=ts http://www.facebook.com/leaf.ge?fref=ts http://www.facebook.com/TicTacGeorgia?fref=ts

On-line, SMM

Services

10. Monitoring, analytics, reports.

1. On-line, SMM strategy

development

2. Selection of internet

platforms

3. Creation of groups and

pages

4. Content management

and SEO

5. Working with and

administrating interface

6. Working with opinion

makers

7. Virus marketing

8. Contextual and banner

advertisement

9. On-line PR

Agency Services

http://www.facebook.com/TrustGeorgia?fref=ts

http://www.facebook.com/leaf.ge?fref=ts

http://www.facebook.com/TicTacGeorgia?fref=ts


Martini Royale Casting

Project goals

Supporting brand MARTINI in Social network and increasing the “like” count of page Informing target audience about the

competition and increasing the engagement rate. Support with advertising campaign and

promotional/stimulating events

Results During the campaign, 17554 new fans joined the page; 95 Video roll of participants have been received; Georgian participant Mariam Kublashvili was one of 7 finalists

out of 26 country.

Agency Services


Samsung Galaxy Note

Project Goals

Supporting Samsung Galaxy Note in market entering phase with Social Media.; Internet support for stimulating(promotional)

campaigns; Informing target audience about product using applications.

Results

During first two weeks page was liked by more than 2600 fans; Was received and uploaded more than 600 photo-

caricature; Campaign was supported by the television

advertisement, the press and internet blogs.

http://www.facebook.com/samsunggalaxynotestudiogeorgia

Agency Services



Share Coca Cola with friends

Project goals

On-line campaign support for “Share Coca Cola with friends” within the global advertising campaign Creation of brand’s official Georgian Facebook page

and providing target audience engagement Internet support for stimulating(promotional) campaigns; Media planning and establishing of internet

advertising campaign;

Agency Services


Creating and administratingcorporate

pages in social network – Facebook

(pages incomplete list)

Agency Services

https://www.facebook.com/KinderGeorgia




https://www.facebook.com/pages/Delta-Invest/437512776335002

https://www.facebook.com/DidiDasatskisi

https://www.facebook.com/KinderGeorgia







https://www.facebook.com/DidiDasatskisi


Measure rates of internet advertising campaign

Agency Services

Creative Works

Based on client’s demand and

marketing, we create…

Creative Works

1. Creative strategy and

Ideas

2. Branding (full branding)

3. Design works

4. Creation of advertising video roll scenarios and

copyright.

5. Preparation of advertising messages

6. Music and sound

design/recording

7. Creation and adapting of 2D

and 3D video rolls

Agency Services

Creative works

Agency Services

Media planning

1. Media strategy and tactic

2. Media analysis and monitoring

3. Choosing media channels

4. Media graphic and budgeting

5. Media place purchasing and

placing

6. Analysis of obtained results

7. Reports

Media strategy and planning

Agency Services

BTL / DM /

Guerilla marketing

Agency Services

Stimulation, direct and guerrilla

marketing

10. Measuring results and

making reports

1. Events strategy

development

2. Choosing Marketing methods

3. Consumer stimulation

4. Trade unit

stimulation

5. Merchandising

and POSM inventory

6. Mailing and SMS

7. Event-Marketing

8. Guerrilla marketing

9. Campaign budgeting and

mechanics

BTL / DM / Guerilla marketing

Consumer Promotion

Sampling

Brand FARMASI’s campaign of

attracting new consultants with

flyers distribution

New products distribution of Brand BIC and target audience stimulation

Brand Kotex products popularize

to target audience

Popularizing and informing

Persen’s products to target

audience.

Agency Services


Consumer Promotion

Degustation

Degustation of brand DOLE’s new

products in supermarkets.

Degustation of brand “Kazbegi” new

products and stimulation of consumers.

Brand KINDER’s stimulating

campaign with degustation

mechanics.

Degustation of brand Maestro de Oliva’s products in supermarkets.

Agency Services


Consumer Promotion

Games and lottery

“Vestel” and beer brand “Aluda” ’s combined

lottery

Game-Lottery’s final stage of beer brand “Lomisi”

Concern MAN ‘s lottery game for tickets for

attending Auto Show.

Agency Services


Consumer Promotion

Customers promotion

Promoting the customers of brand VALIO in

Supermarket

Brand “3 korochki” promo - 4+1 Degustation and promotion of the

customers

Stimulation promo campaign of Aquafresh –

promoting customers.

Agency Services


Trade Promotion

Merchandising and POSM Inventory

Brand o.b. ‘s summer stimulation campaign in

pharmacies network

wobbler

Agency Services


Consumer Promotion

Merchandising and POSM Inventory

Supporting campaign of brand “Mziuri” in a retail chain.

Wobbler

Shelf talker

Pricing for bottles

Poster Shelf divider

Sticker

Agency Service


Consumer Promotion

Gifts Inventory

Wobbler

Shelf talker

Butter plate Pens

Branded

bags

Cups

Clock - stopwatch

Notebooks

Agency Services


Event Marketing

Presentations

The presentation ceremony of new models of automobile concern MAN

Agency Services


Event Marketing

Presentations

Presentation of new office and service-centre of “Tegeta Motors” company.

Agency Services


Event Marketing

Presentations

German chemical company – BASF’s presentation with furshet about new products in hotel Radisson Iveria.

Agency Services


Event Marketing

Organizing exhibitions and award ceremonies

Agency Services


Guerilla marketing

Unconventional marketing campaigns

Ecological fuel-related campaign supported by U.S. chamber of commerce

Valentine’s Day-related campaign in cinemas.

Agency Services


Guerilla marketing


Guerilla campaign of Galaxy (household equipments hypermarket)

Agency Services


Guerilla marketing


Guerilla campaign of brand Nestle supporting children food/meal.

Agency Services


Direct Marketing

Mailing campaign of cigarette brand WINSTON

Agency Services


Direct Marketing

Mailing campaign of cigarette CAMEL dedicated to

100 year anniversary of brand

Agency Services

Mailing campaign of cigarette brand SOBRANIE

http://partisani.ge/12392382920349/

http://partisani.ge/12392382920349/


Agency Services


1.

Creating(developing) and

administrating websites.

2. Creating Facebook

applications

3. Promotional(adv

ertising) flash banners

4. 2D and 3D animations

5. Internet Games

6. Interactive video

production, QR

codes, Augmented

Reality

7. Consultation services in

digital technologies


Web-sites

Completed tasks

Creating website structure of cigarette brand

WINSTON, designing and programming support,

arranging competition, codes registration, creating databases, administrating.

http://winston.ge

Agency Services

http://winston.ge/

http://winston.ge/


Web-Sites

Completed tasks Automobile concern MAN’s representatives in Georgia.

Creating multi-level and multi-functional website structure, design and programming support.

http://man.com.ge

Agency Services

http://man.com.ge/

http://man.com.ge/


Web-Sites

Completed tasks

Special equipments manufacturer English company – JCB’s

representative in Georgia. Creating multi-level and multi-

functional website structure, design and programming

support.

http://jcb.ge

Agency Services

http://jcb.ge/


Web-sites

Completed tasks

Creating structure of interactive promo-website of cigarette

brand CAMEL dedicated to 100 year anniversary, designing

and programming support, arranging competition, codes registration, creating databases, administrating

http://discover-club.ge

Agency Services

http://discover-club.ge/




Web-sites

http://www.partisani.ge/ http://veziri.ge/

http://kvariati.ge/ http://magicdoctor.ge/

http://www.mci.ge/

http://premix.ge/main/modules

Agency Services

http://www.partisani.ge/



http://veziri.ge/

http://kvariati.ge/

http://magicdoctor.ge/

http://magicdoctor.ge/

http://www.mci.ge/

http://premix.ge/main/modules


Facebook applications

Samsung galaxy note - opening and administrating promo-page; Reporting. Content creation (Photo/Video/Text), Advertising campaign onFacebook and internet websites. Creating Product presentation applications Creating interactive drawing applications

www.facebook.com/samsunggalaxynotestudiogeorgia

http://www.facebook.com/samsunggalaxynotest

udiogeorgia/app_302650676471524

https://www.facebook.com/samsunggalaxyn

otestudiogeorgia/app_167379126717949

http://www.facebook.com/samsunggalaxyno

testudiogeorgia/app_302650676471524

Agency Services



http://www.facebook.com/samsunggalaxynotestudiogeorgia/app_302650676471524


https://www.facebook.com/samsunggalaxynotestudiogeorgia/app_167379126717949

https://www.facebook.com/samsunggalaxynotestudiogeorgia/app_167379126717949





Opening and administrating Coca Cola ‘s Georgian promo fan-page; Reporting; Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites Georgian adaptation of promo application - “Share Coca Cola with friends” Administration and management of application

Agency Services



Creating the Flash presentation for energy chewing gum – Blitz’s Georgian branded Facebook page.

Agency Services

https://www.facebook.com/blitzgeorgia/app_687909267920517

https://www.facebook.com/blitzgeorgia/app_687909267920517



Uzbek restaurant Gruzbek - opening and administrating Facebook page; Reporting;

Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites Application – Creating menu and administrating

Agency Services

Digital technologies and services Facebook applications

German manufacturer of household appliances brand - Fakir’s photo competition application; Administration and Creation.

Agency Services

https://www.facebook.com/fakir.georgia/app

_417306811721262

https://www.facebook.com/fakir.georgia/app

_417306811721262 https://www.facebook.com/fakir.georgia

https://www.facebook.com/fakir.georgia/app_417306811721262




https://www.facebook.com/fakir.georgia



“Atriumi” project of construction company “Delta Invest” support; Opening and administrating Facebook page; Reporting.

Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites Application – Photo and video Gallery

https://www.facebook.com/pages/Delta-

Invest/437512776335002?ref=hl


Invest/437512776335002?id=437512776335002

&sk=app_577121378979427


Invest/437512776335002?id=437512776335002&sk=a

pp_159757777520268

Agency Services

https://www.facebook.com/pages/Delta-Invest/437512776335002?ref=hl



https://www.facebook.com/pages/Delta-Invest/437512776335002?id=437512776335002&sk=app_577121378979427









Facebook applications Opening and administration of official Facebook page of Trade house “Design City”;

Content Creation (Photo/Video/Text), advertising campaign on Facebook, Reporting Application- Product catalogue Application – discount card application

https://www.facebook.com/pages/Design-

City-

%E1%83%93%E1%83%98%E1%83%96%E1%83%90

%E1%83%98%E1%83%9C-

%E1%83%A1%E1%83%98%E1%83%97%E1%83%98

/270864076388509?fref=ts


City-

%E1%83%93%E1%83%98%E1%83%96%E1%83%90

%E1%83%98%E1%83%9C-

%E1%83%A1%E1%83%98%E1%83%97%E1%83%98

/270864076388509?id=270864076388509&sk=

app_332669823532328


City-

%E1%83%93%E1%83%98%E1%83%96%E1%83%90%

E1%83%98%E1%83%9C-

%E1%83%A1%E1%83%98%E1%83%97%E1%83%98/

270864076388509?id=270864076388509&sk=a

pp_164167473601477

Agency Services

https://www.facebook.com/pages/Design-City-%E1%83%93%E1%83%98%E1%83%96%E1%83%90%E1%83%98%E1%83%9C-%E1%83%A1%E1%83%98%E1%83%97%E1%83%98/270864076388509?fref=ts









https://www.facebook.com/pages/Design-City-%E1%83%93%E1%83%98%E1%83%96%E1%83%90%E1%83%98%E1%83%9C-%E1%83%A1%E1%83%98%E1%83%97%E1%83%98/270864076388509?id=270864076388509&sk=app_332669823532328





















Facebook applications Opening and Administrating Georgian Facebook page of company “Trust”.

Content Creation (Photo/Video/Text), advertising campaign on Facebook; Reporting; Application – Product catalogue Application – Trading facilities catalogue

https://www.facebook.com/TrustGeorgia https://www.facebook.com/TrustGeorgia/app_

482826465147615

https://www.facebook.com/TrustGeorgia/app_

720699197946873

Agency Services

https://www.facebook.com/TrustGeorgia

https://www.facebook.com/TrustGeorgia/app_482826465147615





Flash-Banners

Agency Services

Company - Design City’s web-banners

Company – Camel’s web-banners

New Year’s greeting e-cards for companies

http://partisani.uni.me/banners/




Flash-Banners

Agency Services

Company - Tic-Tac’s web-banners

Brand Winston’s web-banners

Brand Tic-Tac’s web-banners Learning centre LEAF’s web-banners





2D and 3D video animations

TV Video rolls for educational centre - LEAF

Agency Services

http://www.youtube.com/user/MSGMarketingi




2D and 3D video animations

3D TV video roll for company Finprofile.

Agency Services

Video rolls for brand Winston





Interactive Internet-Games

Interactive game of special equipment manufacturer English company -JCB

http://jcb.ge/index.php?page=jcb-game

Agency Services






Interactive game support to promo campaign of household appliances network “Smile”

http://partisani.ge/smileGame/

Agency Services

http://partisani.ge/smileGame/



Interactive game support to promo campaign of cigarette brand “Winston” for getting the main

summer prize

http://partisani.ge/directory=news_c/section=news/article=146

Agency Services

http://partisani.ge/directory=news_c/section=news/article=146



Interactive game support to promo campaign of cigarette brand “Winston” for

winning the main winter prize

http://winston.ge/game/

Agency Services

http://winston.ge/game/

Integrated and multilateral marketing services complex;

Development of results-based strategies;

Orientation on client’s objectives;

Creative and innovative approach;

Existence of teamwork;

Financial capability;

Responsibility for the consequences;

Advantages of agency

Tbilisi 0186, Vazha-Fshavela aven. # 16 TEL: 225 15 00; 220 73 74 [email protected]

www.partisani.ge www.blog.partisani.ge

mailto:[email protected]


http://www.blog.partisani.ge/