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Growing up
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Area Initially Maturation
Idea generation Open suggestion box Campaigns and back-end management
Focus areas Cost savings Wide variety of solutions and insights
Gamification Points, leaderboards Multiple techniques to influence outcomes
Idea Generation
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Initially…Social Suggestion Box
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Online Suggestion Box
Tell us your idea
Submit
SocialSuggestion Box
20
9
An awesome idea
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam scelerisque felis sed.
Jane Smith
Great idea! Have you considered adding…
Thanks! I like your thought…
Suggestion Box
But we ran into problems
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Participation not sustained
Ideas aren’t realistic or
relevant
Ideas don’t get attention
?
No plan to evaluate,
select ideas
Social suggestion box shortcomings…
Addressing the shortcomings
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Campaigns Evaluate & SelectAnswer a specific question Methodically determine
ideas to pursue
We needed to innovate…innovating…
Campaigns
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?
SponsorsSenior executives with bona fide innovation needs
QuestionsWell-formed questions that focus efforts
TimeboxedLimit the duration to drive urgency and meet upcoming milestones
Selection Establish the criteria for selecting ideas addressing the campaign
Evaluate & Select
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EvaluatorsPeople entrusted by the business sponsors to assess ideas
Evaluation CriteriaCharacteristics used to identify ideas’ strengths and weaknesses
ValidationConfirm idea fits internal requirements and beneficiaries’ needs
Selection Establish the criteria for selecting ideas addressing the campaign
Focus Areas
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Harvesting abundance
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Physical proximity
Technologically enabled
Consciously accessed
Progression in tapping our ideas…
Our cognitive abundance
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Participants have lots to offer…
Expansion of crowdsourcing
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Going beyond its roots…
Internal
External
Mature Emerging Future
Cost savings
Products
Services
Margin enhancement
HR policies
Customer jobs-to-be-done
Challenging orthodoxy
What works
Customer experience
Client consulting engagements
Business model
Work processes
Product logistics
Gamification
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Gamification…?
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What motivates us?
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Intrinsic ExtrinsicDesire to act comes
from withinDesire to act is a response
to external stimuli
Extrinsic: increasing utility
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Gamification is a means of shifting the utility curve out
quantity of activity
valu
e de
rived
per
un
it of
acti
vity
In economics, individuals’ utility curves describe the value they receive from something.
Extrinsic motivation is a way of increasing the value derived for each unit of activity.
What is ‘gamification’?
Incorporation of stimuli into an activity to influence people’s actions toward desired outcomes.
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We experience gamification daily
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Lots of gamification techniques!
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1. Achievement2. Appointment dynamic3. Avoidance4. Behavioral contrast5. Behavioral momentum6. Blissful productivity7. Cascading information theory8. Chain schedules9. Communal discovery10. Companion gaming11. Contingency12. Countdown13. Cross situational leaderboards14. Disincentives15. Endless games16. Envy
33. Privacy34. Progression dynamic35. Ratio reward schedules36. Real-time vs. delayed mechanics37. Reinforcer38. Response39. Reward schedules40. Rolling physical goods41. Shell game42. Social fabric of games43. Status44. Urgent optimism45. Variable interval reward schedules46. Variable ratio reward schedule47. Viral game mechanics48. Virtual items
Sources: SCVNGR’s Secret Game Mechanics Playdeck, Techcrunch; Badgeville Gamification Wiki
17. Epic meaning18. Extinction19. Fixed interval reward schedules20. Fixed ratio reward schedule21. Free lunch22. Fun once, fun always23. Interval reward schedules24. Levels25. Lottery25. Loyalty26. Meta game27. Micro leaderboards28. Modifiers29. Moral hazard of game play30. Ownership31. Pride
Four types of gamification
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AchievementI work to attain
an objective
Recognition
My contribution is acknowledged
CompetitionI compete for a limited number
of awards
ValuablesI want to secure
something of value
Tailor gamification to reflect community culture and desired outcomes…
