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Villy Devlioti
Senior Social Strategist @ BMB - bmbagency.com
CMO, Co-founder @ We Are Social Media - wersm.com
MEng Computer Engineering, 2008
creativitykriːeɪˈtɪvɪti/noun1. the use of imagination or original ideas to
create something; inventiveness.
Creative: Who can be one?
COPY
verbal or textual content
compelling and persuasive content
ART
Visual context
Branding schemes and visual cues
Creative nucleus
creativitykriːeɪˈtɪvɪti/noun1. the use of imagination or original ideas to
create something; inventiveness.
creativitykriːeɪˈtɪvɪti/noun1. the use of imagination or original ideas to
create something; inventiveness.
AND DATA
With Data You Can...
● Target those who are really interested in your product
● Create clusters of two way conversation
● Trace affinity groups and patterns to grow audience strategically
● Close the loop between consideration and acquisition
COPY
verbal or textual content
compelling and persuasive content
SEO / blog content
Social media content
Creative: Who can be one?
ART
Visual context
Branding schemes and visual cues
UX / UI
Animations and Data visualisations
TECHNOLOGY
Platforms and Apps
AR/VR spaces
Wearables
Connected Environments
MEDIA
Content formats
User / Behaviour / Channel journeys
Retargeting
https://www.youtube.com/watch?v=CWClyQkA32s
https://www.youtube.com/watch?v=p2nSECWq_PE
https://youtu.be/eHC5pb_ptGM