Design & Creative Media

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70 DESIGN & CREATIVE MEDIA

ANIMATION

DIGITAL MEDIA DESIGN

PRODUCT DESIGN

VISUALCOMMUNICATION

MOTION GRAPHICS

Y O U T H I N K Y O U M I G H T W A N T T O S T U D Y :



DEPARTMENT OF DESIGN &

CREATIVE MEDIA

C O U R S E L I S T I N G

Head of Department Nollaig Crombie

Telephone 074 918 6203

Email [email protected]

DepartmentAdministration Telephone

074 918 6206074 918 6210

Design at LYIT offers exciting career opportunities to those with

artistic talent, drive and imagination in five unique areas: Visual

Communication, Digital Media Design, Animation, Product Design

and Motion Graphics. Students will develop key skills in image

making, typography, digital modelling, animation, audio, video

and web design.

Our small studio-based classes have the latest technology to supportdesign-led creative thinking and the acquisition of core business

skills. In all our Design courses students must use their creativity

and drawing skills in the development of their projects.

Whether you see yourself working for a design agency, a furniture

manufacturer, a production house or freelance, the courses offered

here are for you.

Click on the QR code to view examples of student work or visit

www.lyitdesign.com

71



Is this the course for you?

Animation appears everywhere - as

children’s cartoons, advertisements,

music videos, computer games, titlesequences, special effects and as

experimental and short films. There

is no limit to the variety of materials

and methods that can be used to make

animated films. The creative possibilities

in producing animation make it the ideal

media for anyone who wants to see their

ideas come vividly to life.

This is a creative animation courseoffering a broad range of skills designed

to enable you to operate independently

within the commercia l environment after

graduation. The contemporary animation

industry requires creative thinkers who

can operate flexibly within different

aspects of animation production.

Minimum entry requirements

Applicants should have grade d3 or better in at least 5 subjects in the Leaving

Certificate, including either Irish or

English. Maths is not required.

Either Leaving Certificate Art or

equivalent or a portfolio of relevant

work. Se e page 81 for Portfolio guidelines.

The minimum points for entry is

140 points.

Career opportunities

Employment prospects are currently very

good for animation graduates with the

correct skill sets and portfolio. There isgrowing demand for animation content

and for highly skilled graduates, which

shows no sign of slowing down. Many of

the larger Irish animation companies are

producing large volumes of content for

broadcasters such as the BB C and Disney,

meaning that employment prospects

appear good for graduates of dedicated

animation programmes.

Follow-on courses

Graduates may apply for advanced

entry onto Level 8 Animation

programmes in other colleges such as

IADT Dun Laoghaire and Limerick IT.

ANIMATION

course title

BACHELOR OF ARTS IN

ANIMATION

national framework level

7cao code

ly437

duration

3 years

number of places

20

awarding body

lyit

72

NEW







Practice based and people focused, this

course develops a student’s ability to

communicate across a wide spectrum of

digital media; employing audio, video

and motion design in the creation of

content, and principles of interactivity

in the creation of digital experiences

that engage the intended audience.

Creativity, artistry, communication and

innovation are at the heart of everything

we do. We champion and foster a

culture of creative exploration, artistic

expression, mastery and risk-taking.

However, we never lose site of the fact

that as communicators, we must al ways

consider the message and the audience

when developing creative so lution s that

are both appropriate and engaging. We

also place a great deal of emphasis on

the execution. Without a strong idea to

begin with, execution means very littl e, but wi thout an aesthetic sense or the

ability to bring a creative vision to

life, the best of ideas can fall at the

first hurdle.

Our goal is to develop graduates who

can think imaginatively and bring

their ideas and the ideas of others to

life through a creative and artistic

approach to digital communication.


Pass (od3 or better) in 5 Lea ving

Certificate subjects, including passes in

either Irish or English (or an equivalent

qualification). Maths is not required. The

minimum points for entry is 140 points.


Graduates from this programme are

multi-skilled and may find employment

with m edia and de sign companies, small

creative enterprises or freelance in a

range of fields including, web design,

video production and multimediaproduction.

Follow-on courses

1 B.A. Honours in Digital Media Design

at LYIT

1 Honours degrees at other institutes or

universities.

course title

BACHELOR OF ARTS IN



7cao code

ly427

duration

3 years

number of places

20

awarding body

lyit

points in recent years

year final median

2009/10 110 245

2010/11 210 265

2011/12 260 340

74



DEPARTMENT OF DESIGN & CREATIVE MEDIA

What will I study?

75

Design Principles M 10 8

The Design Process M 5 4

Photography M 5 4

Communication Skills M 5 3

Elective M 5 3

Visual Communicatio n M 10 7

Audio Video – Cinematography M 10 7

Design History M 5 3

Elective M 5 3

Interaction Design– Principles M 10 6

Audio Video – Studio & Field M 10 6Film History M 5 3

Elective M 5 3

Interactivity – Online Narrative M 10 6

Audio Video – Post-Production M 10 6

Design Theory –Digital Design & New Media M 5 3

Elective M 5 3

Interactivity – Brand Experience M 15 7

Motion Design M 10 6

Design Theory – Advertising & Branding M 5 3

Design Project M 15 7The Business of Digital Media M 5 3

Flexible & Promotional Design M 5 3

App Design & Development M 5 3

2|3

1|2

1| 1 2|4

3|5

3|6

No. ofcredits

No. ofcredits

Classhours

per week

Classhours

per week Mandatory/Elective

Mandatory/Elective

ProposedModules

ProposedModules

Year/Semester

Year/Semester

French, German, Irish or Spanish;

Animation History; Sound Recording,

Mixing & Production; Painting & Image

Manipulation in Photoshop; Design

& Marketing; Work Placement or

Communications Law

Possible Elective Module choices include:



PRODUCT DESIGN


There is a lot mo re to Produc t Des ign

than making something look good. The

Product Designer’s job is to work as a

member of a design team, specifically, to

develop attractive concepts that inspire

the rest of the team.

Product Designers need to be observant,

sensitive and imaginative. They need to

be int erested in the world of business an d

marketing. They need to be curious about

how things work and they need to enjoy

solving problems.This course offers excellent opportunities

to learn the relevant skills. This is a

very prac tical course where studen ts

get experience in many aspects of

designing and problem-solving by

undertaking projects.

We have well equipped modern design

studios and access to a wide suite of

state-of-the-art software. Drawing

and model-making are used to de velop

concepts and to communicate these

to others while computer generated

renderings and models are also used to

explore concepts. In many instances

these are then modelled using Rapid

Prototyping technology.


Pass (od3 or better) in 5 Lea ving

Certificate subjects, including passes

in Maths and in either Irish or English

(or an equivalent qualification). The

minimum points for entry is 140 points.


Product designers play a crucial role

in creating innovative products with

unique selling points, cost-effectively.

There are good career opportunities in

a range of different roles such as:

1 Product designer/developer forproduct manufacturers

1 Design consultant

1 Interior & exhibition designer

1 Furniture designer

1 Media designer

1 Teaching .

Follow-on courses

1 Honours degrees and diplomas in

product/industrial design at other

institutes or universities.

course title

BACHELOR OF ARTS IN

PRODUCT DESIGN


7cao code

ly417

duration

3 years

number of places

20

awarding body

lyit

points in recent years

year final median

2009/10 155 260

2010/11 120 280

2011/12 145 285

76







This course will build on th e know ledge

and skills acquired in your Level 7

degree and gives you the opportunity

to further develop your creative talent,

skills and knowledge. You will learn

how to transfer your ideas onto the

screen producing content for web sites,

interactive multimedia installations,

TV an d audi o-vide o. Tha t can mean

everything from creating pre-production

storyboards to authoring and editing

a digital media product for DVD,

broadc ast o r int ernet delive ry. If t his

sounds like the outlet you need for your

creative talents, then this Honours

course will give you the added expertise

you ne ed.


Level 7 degree with appropriate le arning

outcomes in digital media, graphic

design or a related area or e quivalentqualifications.


Talented digital media designers have

excellent career prospects in an excit ing

and ever changing industry. Many people

in this industry choose to specialise in

one area but they are often still multi-

skilled and perform a combination of

roles, especially in smaller organisations.

Follow-on courses

1 M.A. in Motion G raphics at LYIT

1 M.A. in Digital Media at other

institutes and universities

course title

BACHELOR OF ARTS (HONS) IN



8lyit internal code

ly_ddigm_b

duration

1 year

number of places

20

awarding body

lyit

78




What will I study?

79

Professional Design Practice M 15 7

Interactive Multimedia Installation M 10 5

Contemporary Design Theory M 5 3

Design Project M 15 7

Personal Promotion M 10 5

Innovation & Creativity M 5 3

4|8

4|7

No. ofcredits

Classhours

per week Mandatory/Elective*

ProposedModules

Year/Semester






What will I study?

81

Design Fundamental s M 10 8

Image Making – Fundamentals M 10 8

The Design Process M 5 3

Communication Skills M 5 3

Visual Communications - L ayout M 10 7

Image Making – Moving Image M 10 7

Web Design 1 – Proces s M 5 3

Design History M 5 3

Visual Communications – I dentity M 10 6Image Making for Communicatio ns M 10 6

Web Design 2 – Informative Architec ture M 5 3

Design Theory – 20th Century Visual Communicatio n M 5 3

Visual Communicatio ns – Spat ial Design M 10 6

Image Making in Three Dimensions M 10 6

Web Design 3 – Grid & Type Onl ine M 5 3

Design & Marketing M 5 3

2|3

1|2

1| 1

No. ofcredits

Classhours


ProposedModules

Year/Semester

Visual Communications – Advertisin g M 10 6

Image Making in Advertising M 10 5

Web Design 4 – Brand Experien ce M 5 3

Design Theory – Advertising & Branding M 5 3

Professional Design Practice M 25 12

The Business of Visual Communication M 5 3

Design & Image in Motion M 15 7

Responsive Design M 10 5

Contemporary Design Theory M 5 4

Design Project M 15 7

Personal Promotion M 10 5

Innovation & Creativity M 5 3

3|6

4|8

4|7

3|5

No. ofcredits

Classhours


ProposedModules

Year/Semester

2|4

What is a portfolio?

A portfolio is a sample collecti on of

your best work . It s hould be edited, easy

to look through, and well presented.

Be selective: include and highlight

only your best work, excluding

early works unless there are some

exceptional pieces.

Do not “pack” it with any more than

20 pieces (we appreciate quali ty,

not quantity).

What to include:

1 Notebooks, cuttings, creative

sketchbooks or visual diaries

indicating your interest in visual

communication or Animation.

1 Drawings - studies in line and

tone, based on your immediate

environment. Include still life, life

drawings or observational drawing in

a range of media

1 Clearly identify your role if te am work

is included

1 Please submit any digital work on

DVD or CD only

What not to include:

1 Do not include drawings or pa intings

copied from photographs, books or

magazines

1 Do not include any artwork which i s a

copy of someone else’s work

1 Do not include 3D work (photographs

of the work are fine).

Some institutes now ask applicants

to limit their portfolio to a “special

project”. At LYIT, we do not ask for a

special project as we recognise that

every applicant is different, and the

portfolio should show your individual

abilities and interests.

If you are working on a specia l projectthen please do include it in your

portfolio if you are pleased with it,

but we really want to see work that

demonstrates a real enthusiasm for

design or animation.



MOTION GRAPHICS


The M asters of Ar ts – Motio n Gra phics

course is a logical next step for the

ambitious graphic designer. It combines

the skills of the graphic designer with a

new element - time. Many of the adverts

we see on TV today are created by motion

graphics designers. It is also common

in music videos, web marketing, dvd

menu systems, mobile phone media,

computer games and portable media. In

this course, you will learn how to use the

latest techniques used to create moving

graphics and expand your knowledge of

the industry and how it operates.

You can choose to stu dy the programm e

on either a full-time or part-time basis.


Level 8 degree in Visual Communication,

Digital Media or related area.


The exciting and evolving world

of motion graphic design holds

excellent career opportunities for

talented graduates in broadcast,

film and advertising roles. With the

increased expertise, confidence and

professionalism gained from this degree,

you will be well positioned f or highly

skilled roles, including work in animated

movie production, interactive media

such as installations and touch screens,

media production and post-production.

Follow-on courses

1 Masters degree ( by research) or

Doctoral degrees in other institutions

or universities.

course title

MASTER OF ARTS IN

MOTION GRAPHICS


9lyit internal code

ly_dmogr_m

duration

1 calendar year full-time, 2 calendar years part-time

number of places

10

awarding body

lyit

82




What will I study?

83

Type, Image, Motion 1 M 10 6

Collaborative Design Thinking M 5 3

Major Design Project –Research & Development M 10 6

Academic Writing M 5 1

Type, Image, Motion 2 M 15 6

Major Project Production M 15 6

Thesis M 15 1

2

1

No. ofcredits

Classhours


ProposedModules

Year/Semester

Documents

Design & Creative Media