CONTENT MARKETING that won’t kill your community

Sophia KenvoldSenior Manger - Social Media

Twitter: @sophiadk

• All great content starts with your audience – not your brand!

• Build strong customer relationships using human connection

• Interact and create more opportunities for actual connections and community-building

• Content is king, but relationship holds the power to connect content to your community.

MAIN MESSAGES

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“It is not the strongest that will survive, nor is it the most intelligent; but the most adaptive to change”

”We need to stop interrupting what people are interested in and be what people are interested in”

- Craig Davis

Relationship building – it takes a communityRELATIONSHIP BUILDING – IT TAKES A HUMAN CONNECTION

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Time - Know when your customer want to spend time with you

Intensity - Tap into our customers passion points

Trust - Create transparent and authentic communication

Reciprocity - A relationship is a two way communication service

The most important social media relationships that you need to develop are the ones between members of your community

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IF YOU BUILD A COMMUNITY – THE COMMUNITY WILL BUILD YOUR BRAND

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40% should be about and by the people in your

community

40% should be abouth the category or contaxt

Only 20% should be about your brand/products

• All great content starts with your audience – not your brand!

• Build strong customer relationships using human connection

• Interact and create more opportunities for actual connections and community-building

• Content is king, but relationship holds the power to connect content to your community.

KEY TAKE AWAYS

QUESTIONS?