Colors Of Life - Holi Contest

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@Prelude_Digital

Colors Of Life Contest forHotel Crown


How Hotel Crown ran “Colors Of Life” to enhance the fan-base of the page ??


Challenge / Scenario

Our client Hotel Crown was finding a move which would generate more

fan-following for the page which in turn would increase the popularity of

their Hotel . So we came up this contest proposal which they liked and

then immediately started working towards it. Though there was very

less time in our hand, still it was like a challenge to our team to make

this contest a hit. And we can proudly say, the “Results were

Tremendous”


Target Audience

Our target audience included:

•Students•Working Professionals

Audiences were targeted only around the city and other geographical locations were not covered, as our client “Hotel Crown” is only situated in Bhubaneswar. So only the local denizens were targeted


Idea / Solution

The whole concept was designed & strategized in a way which would

lead us to garner more likes for the page & drive people’s attention

towards the contest. Our basic focus was to make the contest a fun

experience so that the fan-following becomes interactive and thereby

share their most memorable moments with us. Keeping the profit

motive aside, our aim was to deliver something for our fans which

they would cherish in their lifetime.


Execution

•The contest was run on Hotel Crown’s Facebook page

•Creative designs indicating “Holi Contest” were shared to grab the attention of users

•Prize for the contest included free lunch/dinner coupons for the person who shared his/her best picture

•2 winners were to be selected

•Posted about the contest through creative designs on an everyday basis to keep the users hooked to the page

•At the end of the contest ,winners were declared and free coupons were given to them

Photos

Creative designed to commence the

contest Fan-Gate Application

Facebook Page

Posts

Photos of the participants

Most liked Photos

SNAPSHOT


Result

•Around 100 users participated in the contest

•Around 24631 people were targeted in the campaign

•Around 1000 likes were received during the contest

•3000 clicks on Ad

•5000 Impressions during the contest


Agency Detail

We are Prelude Digital – A 360 degree Digital Media Agency based in the

“Temple City-Bhubaneswar” situated in Odisha. We are a bunch of creative,

quirky, stylish people with a strong inclination towards “Social Media”. A digital

media team having a natural flair for design & strategy. With our team of

maverick designers, we create online destinations that speak volumes for the

brand associated .

Our Services include:

•Social Media Marketing

•SEO & Analytics

•Website Designing

•Advertising Campaigns & App Development

•Humanizing brands


We would love to meet you and explore opportunities together

Contact : Pratik : +91 7381088846

[email protected]

@Prelude_Digital /PreludeDigital

THANK YOU

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