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Caterpillaron Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Caterpillar FB
Caterpillar: Social Media Report
This report looks at how
Caterpillarperformed on social media between
October 1st – December 31st, 2015
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
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Analysis of
Caterpillar Inc.Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
475,527 19,981 4.39% WorldwideMostly Young, Male and
Attached.
Caterpillar Inc.
Engagement Score Total Fan Posts
287 636
Total Posts Brand Response Rate
67 4.09%
Total Likes Avg. Reply Time
22,954 1 day, 2 hrs, 46 mins
Total Comments General Sentiment
742 Neutral
Total Shares
5,097
BRAND POSTS FAN POSTS
Brand Overview
445K
450K
455K
460K
465K
470K
475K
480K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
475,527
New Fans
19,981
Engagement
0
250
500
750
1,000
1,250
Caterpillar Inc. had an average engagement score of 287 and a highest of 985.
Community Analysis
Caterpillar Inc. fans are mostly Young, Male and Attached. Caterpillar Inc. fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
80%
20%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
United States
Mexico
Brazil
India
Peru
Chile
Italy
Canada
Colombia
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
employees 8
Via Cat Products 7
caterpillar.com/history 7
vault 7
ICYMI 6
13%
87%
Brand Participation Brand Non Participation
70%
7%
23%
Posititve Negative Neutral
Brand Posts - Engagement
Caterpillar Inc. responded to 9 conversations generated by the 67 Posts they published.
Caterpillar Inc. receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
14-DEC-15, MON 11:24AM
Check out the Auto Patrol – the industry's first true motor grader – in action. See more photos and ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
985 1,043 59 1,323 Positive
20-DEC-15, SUN 9:19AM
Bulldozing "simply involves moving material from where you don't want it to where you do want it." W ..
12-OCT-15, MON 11:52AM
See how augmented reality could completely change how Cat equipment is serviced. Learn more at http: ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
806 1,506 58 389 Neutral
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
782 569 22 447 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 100 200 300 400 500 600
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Caterpillar Inc 461
Caterpillar 36
Consty Perez Lopez 27
Cardenas Carlos
Canturosas Cecii
27
Abner Olvera Irasema 27
User Posts
0
10
20
30
40
50
60
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Caterpillar Inc. responded to 26 conversations generated by the 636 Posts fans published.
Caterpillar Inc. appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
4%
96%
Brand Participation Brand Non Participation
18%
3%
79%
Posititve Negative Neutral
Campaign Intel
0 1 2 3 4 5 6 7
0 100 200 300 400 500
#Givingtuesday
Chicago Ideas Week
#AfricaSummit
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Caterpillar campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Analysis of
CATERPILLARTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
81,941 4,819 6.25% United States
CATERPILLAR@CaterpillarInc
Engagement Score
80
Total Proactive Tweets
602
Retweets Total
25
Replies Total
40
Favorites Total
5,436
Total Mention
9,609
Total Retweets
3,542
Response Rate (%)
0.42%
Average Reply Time (mins)
935
BRAND TWEETS USER TWEETS
Brand Overview
74K
75K
76K
77K
78K
79K
80K
81K
82K
83K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
81,941
New Followers
4,819
Engagement
0
250
500
CATERPILLAR had an average engagement score of 80 and a highest of 291.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
602 25
#ICYMI: We've rounded up our top stories from 2015 ... in case you
missed them. https://t.co/89aVTu..
27-Dec-15, Sun 10:59AM
ENGMT. FAV. REPLIES RETWEETS
547 124 0 55
Top Engaging Tweets
See how augmented reality could completely change how Cat equipment is serviced. #CIW
http://t.co/g..
We're celebrating volunteerism at Caterpillar. Find out how our
employees give back: https://t.co/Z..
13-Oct-15, Tue 08:53AM
ENGMT. FAV. REPLIES RETWEETS
337 41 3 28
06-Dec-15, Sun 10:41PM
ENGMT. FAV. REPLIES RETWEETS
323 54 1 27
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700
0 10 20 30 40 50 60 70 80 90
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60
0 100 200 300 400 500 600 700 800 900 1000
#tweets4toys*
#expeditiongomex*
#ciw*
#corpgov*
#fcpa*
#icymi*
#tigershark*
#periscope*
#innovation*
#hammerhead*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
100
200
300
400
500
600
700
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
tweets4toys expeditiongomex ciw corpgov fcpa
Spread of Hashtags by day
0 20 40 60 80 100 120
#corpgov*
#fcpa*
#ciw*
#tigershark*
#hammerhead*
#periscope*
#icymi*
#expeditiongomex*
#tweets4toys*
#innovation*
Engagement Score
Hashtags - Engagement
Average Response Rate : 0.42%
0
500
1000
1500
2000
2500
3000
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 15 hours 35 minutes
0
1000
2000
3000
4000
5000
6000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
14
16
18
20
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
500
1000
1500
2000
2500
3000
3500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
100
200
300
400
500
600
700
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 3,542
0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 9,609
-500
0
500
1,000
1,500
2,000
2,500
3,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
China Xinhua News 3,679,682 1
NYSE 1,410,832 5
Jesse Millette 1,319,093 1
ONE 902,274 2
France Info 807,337 1
TOP 5 INFLUENCERS
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now