Embed Size (px)
Citation preview
LEVERAGING VIDEO FOR LOCAL LEAD GENERATION
Matt Siltala @Matt_Siltala
• 2015 the year of the video? (Faster Internet Speeds +Smartphones)
@Matt_Siltala
Share of impressions
Share of revenue delivered to publishers app developers
The Growth of Video% of Opera Mediaworks demand side business
@Matt_Siltala
• Posts with visuals receive 94% more page visits and engagement
• • (Video is just ONE form of this visual content)
@Matt_Siltala
User Signals Google Likes to See5
@Matt_Siltala
Likes & Dislikes
1
@Matt_Siltala
Comments & Likes and Dislikes in Comments
2
@Matt_Siltala
Viewswith emphasis on complete
views of the video
3
@Matt_Siltala
Shares
4
+ ++
++
@Matt_Siltala
SubscribersOn a particular video the subscriber added because of that video helps your video.
The total volume of subscribers is kind of like authority of a website, plus it aids in future releases as you have a ready audience.
5 Sign meup!
@Matt_Siltala
Keep videos as short as possible.
If you can get it done in 30 seconds, fantastic.
In general 2 minutes is the upper limit.
General Rules To Follow
@Matt_Siltala
@Matt_Siltala
Pay Attention to Analytics
The video has 14,000+ views.
It retains the majority of the audience up until the title flash dipping below 50% at 38 seconds, the end of the title flash.
Bulwark considers this a successful marketing video for branding purposes and expects that the current price of $.21 per view will drop as time continues.
@Matt_Siltala
Case Study #2
Using a targeted traffic approach (creating a video where the subject matter and the title are specific things people are searching for), this video gets one lead per week, and has generated…
37,000+ views
101 Likes
197 Subscribers
364LIKES
138K+VIEWS
300+SUBSCRIBERS
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Additional Optimization
Tips
@Matt_Siltala
The TITLE OF THE VIDEOtends to have a huge influence on how you find a video. A bit spammy/less professional but CAPS on your keyword can help increase CTR - helping optimization.
Since you can’t colorize or bold your keywords in the title, CAPS is a trick to help you emphasize your KEYWORD.
Use this tactic sparingly.
@Matt_Siltala
Putting a short but descriptive title with the name of the city or state for local will go a long way.
The “About” area can also have an influence.
Remember to link to your business in the description too.
@Matt_Siltala
Proper Categories and GEO Tagging
@Matt_Siltala
In the video always share your physical address and phone number as well as your business name. (HAVE A CLEAR CALL TO ACTION)
@Matt_Siltala
Add your video to your G+ profile (generally a good idea to add your videos everywhere you can).
@Matt_Siltala
Include Transcription when you are posting a video.
@Matt_Siltala
Include a Custom Play Button Color (increases play rate)
@Matt_Siltala
Custom Thumbnails (increase play rate)
@Matt_Siltala
Videos Generate
Leads
@Matt_Siltala
Where do I find ideas for videos?
Local News Sites(Topix as well as bigger ones)
Local Facebook Groups
Answer Sites(Quora, LinkedIn Answers, Answers.com)
Social Monitoring Tools(Trakkur, PinAlerts)
Top Social Networks
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Yelp Talk
@Matt_Siltala
Repurpose successful content into videos.
BLOGS
EBOOKS
INFOGRAPHICS
@Matt_Siltala
@Matt_Siltala
65% of the population are visual learners-pictures reinforce text
@Matt_Siltala
@Matt_Siltala
Helps Build a Connection with your Audience
@Matt_Siltala
@Matt_Siltala
• Videos on landing pages increase conversions by 86%
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Video Marketing WILL generate leads when done correctly.
$
$$
$
$
$
$
$$
$
$
@Matt_Siltala
