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© 2015 Brandwatch | brandwatch.com 2
About Brandwatch/
Powerful enterprise social listening and analysis
AnalyticsFor analyzing and manipulating
online conversation data to gain
meaningful insights; all managed
via our powerful web Dashboard.
ViziaFor dramatically visualizing
that data in a beautiful way
and embedding it across large
enterprises.
© 2015 Brandwatch | brandwatch.com 3
Agenda/
• Intro
• Vision
• The problem
• Introducing Signals
• Uses
• Q&A
© 2015 Brandwatch | brandwatch.com 4
Thanks for coming/
Please get involved!
• Ask questions in the GTW session chat
• Tweet about our discussion:
@brandwatch & @bbhlondon using #brandwatchtips
This presentation and a recording of the webinar will be emailed to you in the next few days
© 2015 Brandwatch | brandwatch.com 5
Glenn White, VPE Product Strategy,
Brandwatch
Saskia Jones, Digital Analyst, BBH
Our Speakers/
© 2015 Brandwatch | brandwatch.com 9
• How can I know what’s happening now?
• How can I know before everyone else?
• How can I predict the unpredictable?
The problem/
© 2015 Brandwatch | brandwatch.com 13
Signals/ Always in the know
Know what’s happening, before anyone else.
Signals tells you, automatically and in real time, about emerging
crises and trends, as soon as they start.
“The first 120 minutes of a crisis can determine the public’s
perception of an organization” – Weber Shandwick
© 2015 Brandwatch | brandwatch.com 20
Signals/ Use cases
You don’t know what you don’t know. And by the time you do, it’s often too late.
PR, crisis and reputation management
• Discover and act on customer service issues and security threats before they escalate into crises
• Get early warnings on potentially harmful or positive stories before they gain momentum
• Be aware and take action on events and stories in new or unexpected locations or from influential
authors
Community management and content
• Stay one step ahead with alerts for competitor or industry stories, the moment they break
• Discover new trends, stories and hashtags that present opportunities to broaden reach
Security and threat management
• Early warnings of threats or attacks against staff or physical locations
• Allows early preparation of statements and response in case of security event