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Boost the Performance of Your PPC Ads with the Latest AdWords Extensions
PPC ads can perform much better with the use of advanced features of AdWords. Some of the latest AdWords extensions
have been explained in the following article.
At the very moment you start to think that online marketing couldn't get any more advanced, a new strategy comes over and
contradicts all your assumptions. That is how digital marketing has evolved over the years. Initially dependent on basic
strategies like SEO and PPC advertising, online marketing today also involves search and display advertising, affiliate
marketing and social media optimization.
The latest strategies added to the list of online marketing techniques were not added just for the sake of having extra
methods for promoting websites. The perspective of online marketing changes from time to time and that is what results in
the birth of a new strategy such as that of Google SEO and Google PPC management after the initial linear marketing
approaches failed to give the expected results.
PPC advertising and SEO happen to be the most commonly used online marketing strategies today. Both these strategies are
focused on improving the visibility of online businesses.
SEO (Search Engine Optimization) uses popular keywords to improve the ranking of a website thus making it easily
accessible to those who enter product-related phrases on search engines.
PPC (Pay Per Click) advertising on the other hand, utilizes impressive ad copies to attract visitors – here there is a price to
pay for every click, as the name suggests. While the idea behind PPC advertising is quite clear, it is not advisable for
business owners to take care of the same on their own. They can rather go for professional Google PPC services which are
known to be highly lucrative.
Be it SEO or PPC advertising, it requires certain tools to be implemented. Fortunately, Google Adwords works for both
these strategies. On one hand, you can use its keyword tool to find popular keywords and on the other hand, it also provides
great ideas for PPC ads. With Google AdWords services , you can achieve success in just about any marketing campaign
provided you know how to use these services to your advantage.
As far as PPC is concerned, updated knowledge of AdWords extensions is a must. Mentioned below are some of the latest
AdWords extensions that can greatly improve your PPC ads and help you in search advertising as well:
Location: This extension allows you to connect your AdWords account with Google MyBusiness. Consequently, your ads
will display your address as well.
Sitelinks: With this extension, specific pages of your website can be linked with a particular anchor text.
Call: A phone number can be added to your ads with this extension. Users can thus call you directly from the ad.
Other extensions include App which allows you to link your ads with any app you can offer, Review which adds reviews
from third parties, and Callout which adds a unique call-out text to your ads.
Source: http://evomantraagency.blogspot.in/2016/06/boost-performance-of-your-ppc-ads-with.html
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