PPC Masters - Advance Adwords automation

Hi

@jkasparu PPC-Robot.netPPC-Scripts.eu

PPC

PythonAdWords API

Javascript

http://PPC-Robot.net

http://PPC-Scripts.eu





DownloadAdWords reportsFREE

Automaticallyfilter campaign performanceresults

Tools forautomation




What should be addressed before each campaign?




Get to know your e-commerce client's customers

What's the time between orders?

What's the average profit per customer?

What percent of customers return?





Spreadsheet













max. 150 000 orders







ppc-scripts.eu/masters/1



https://ppc-scripts.eu/masters/1


Naming Campaigns




Naming campaigns

/ >




Naming campaigns

Type Targeting type Name > >




Type of campaign

S

REMPLA

DSKDSA




Targeting

(E)

AUD PLC(B)

SAUDKW




Ad Group

Phones Dual SIM Xiaomi> >LVL 1 LVL 2 LVL 3




Automatic AdWordsReporting




AWQLAdWords Query Language

Automatic AdWords reporting




SelectFrom

WhereDuring


AWQL





SELECT CampaignName, CampaignId, CampaignStatus, Clicks





FROM CAMPAIGN_PERFORMANCE_REPORT





WHERE CampaignStatus = ENABLED





DURING LAST_30_DAYS

DURING 20160101,20160228





report.exportToSheet(sheet);








AWQLgenerator





Report type

Metrics and Dimensions

Filtration options

Date range

New spreadsheet URL

Script





































Application of AWQL in real

reports




KW optimization

Ad relevance

CTR

Performance/conversion statistics

Impression share statistics

QS in-depth

LP relevance




KW optimization

QUERY

IF

AND

VLOOKUP




KW optimization













FILTER SETTINGS




FILTER SETTINGS




FILTER SETTINGS




FILTER SETTINGS




FILTER SETTINGS




FILTER SETTINGS




FILTER SETTINGS

SETUP NEW AD GROUP

AD is the problem






























KW optimization

QUERY

IF

AND

VLOOKUP









MCC Script




MCC accounts performance

150 - 200 accounts






















How to deploy the script?

AWQL optimization

1. Insert URL

2. Create label in MCC account

3. Add label to accounts to see in report









PLA Campaign Auditing


















A/B Testing


















Get more data for keyword research and optimization







suggestqueries.google.com/complete/search?&client=chrome&hl=de&q=




50 50 000


















Script for getting more suggestions












www.ppc-scripts.eu

PPCScripts




Jakub KašparůLynt services s.r.o.

PPC-Robot.netPPC-Scripts.eu





Marketing

PPC Masters - Advance Adwords automation