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What was required? -- Pre event buzz -- Increased footfalls at the event -- An engaged community #BlrLitFest 2014 all this through strategic social media campaigns that were launched only 3 weeks prior to the event going live. The Impact Report showcases the results and the impact at the end of the event.
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2014 SOCIAL MEDIA IMPACT REPORT
FACEBOOKOrganic conversations
Paid adverts
TWITTER@Blrlitfest, Official ID
#BlrLitFest, Official hashtag
#BlrLitFest, Influencers
LIVESTREAMViews and engagement
A LOOK AT 2014
Source: Facebook Analytics, Twitter Analytics, TweetBinder
Facebook Conversations
NEW PAGE LIKES POST REACH TOTAL REACH
Overall campaign | 7- 30 Sep, 2014
1,777
132,068
149,118
480 48,921
288,161
Event reporting | 25 – 30 Sep, 2014
Facebook Adverts
ACTIONS
31535,604
IMPRESSIONS UNIQUE PEOPLE
NEW PAGE LIKES
2,315
1,492
Twitter @BlrLitFest
TWEETS ENGAGEMENT
Overall campaign | 7- 30 Sep, 2014
Event reporting | 25 – 30 Sep, 2014
500 117,717
IMPRESSIONS
2,850
744 184,403 4,609
Twitter #Blrlitfest
TWEETS IMPACT
2,985 6.4 million
REACH
15 millionEvent reporting | 25 – 30 Sep, 2014
Twitter Influencers
Event reporting | 25 – 30 Sep, 2014
Avg. contributors per day = 450
MOST ACTIVE MOST POPULAR MOST IMPACT
@BlrLitFest@_GheTa@BangaloreBhumi @namithavr @Amitabh_msr
@chetan_bhagat@sidin@_GheTa @BinaNepram@RajivMessage
@chetan_bhagat@RajivMessage@sidin@BinaNepram@kiranshaw
Livestream BLF 2014
VIDEO VIEWS
18,872
34,348
TOTAL POST VIEWS
Event reporting | 26 – 30 Sep, 2014
Livestream BLF 2014TOP VIDEOS
TOP ENGAGERS
Event reporting | 26 – 30 Sep, 2014
Namitha Varma-Rajesh and Amitabh Mishra who were the most active on twitter.
