SOCIAL REPORTING WORKSHOPDr. Tara Wilkinson-McClean

#blending4ag

OBJECTIVES

• Raise awareness on the event

• Engage on-site participants

• Reach out to a wider audience remotely

• Personal Branding

• Understanding the Audience

• Generating News

• Reporting Tools - Wordpress, Facebook, Twitter, Instagram, Periscope, Flickr, Slide Share, Hootsuite

ACTIVITYCase Study - #cpaf15 + #cwa2016

PERSONAL BRANDINGCredibility + Reputation Management

SHARE YOUR STORY

• Who are you?

• What do you do?

• What makes you different?

ONLINE ASSET PROFILE PHOTO

• Clearly in focus

• You should be the only person

• Clothing

• Posture

• Consistent

ONLINE ASSETCOVER PHOTO

• Appropriately Sized

• Relevant

• Consistent

ACTIVITYCreate cover options with pizap

ONLINE ASSETBIO

• Introduce Yourself

• Education and Credentials

• Notable Achievements

• Closing Statements - Current/upcoming projects

ACTIVITY

• Micro Bio - 160 characters

• Short Bio - 250 characters

• Long Bio - 500 - 1000 characters

BUILDING + ENGAGING AUDIENCE

UNDERSTANDING AUDIENCE

• Demographic - Age, sex, income, education

• Psychographic - Personality, values, opinions, attitudes, interests, and lifestyles

ACTIVITYCreate audience profile

AUDIENCE BUILDING• Add images

• Include SM links

• Ask questions

• Use hashtags

• Add social sharing buttons

GENERATING CONTENTBefore, During, After

GREAT CONTENT

• People love stories

• Ask questions

• Add images + video

PHOTOGRAPHY TIPS

• Take action shots

• Focused, well lit subject

• Consider aspect ratio of platform

• Brand photos

VIDEO TIPS

• Be interesting

• Consider length

• Take steady footage

• Clear audio

BLOGGING

Make it appealing

Add categories + tags

Use Interesting Titles

Add a Teaser

Use a conversational tone

Include relevant images

Engage by asking questions

5 P’s of Blogging

• Plan

• Pen

• Publish

• Promote

• Participate

ACTIVITYCreate wordpress account

FACEBOOKwww.facebook.com

TIPS• Update profile

• Relevant cover image

• Add relevant. tagged photos to increase traffic

• Check in but consider privacy issues

• Select audience

ACTIVITYReporting via Facebook

TWITTERwww.twitter.com

TIPS• Retweet to further promote posts

• @mention to generate conversation

• Follow industry professionals to build reputation

• Use hashtags to make information searchable

• Add media for visual interest

• Use night mode if needed

ACTIVITYReporting via Twitter

INSTAGRAMApp store or google play store

TIPS• Update profile

• Follow industry professionals

• Post action photos/video

• Use layout for photo stories

• Tag People

• Add location

• Share to other platforms

• Post Instagram stories to timeline

ACTIVITYInstagram Simulation

PERISCOPEApp store or google play store

PERISCOPE

• Live streaming platform

• Post to Twitter et al

• Use interesting titles

ACTIVITYBroadcast interview via Periscope

FLICKR

www.yahoo.com

• Update profile

• Sort images to album

• Join groups to increase traffic

• Use hashtags to easy access

ACTIVITYCreate Flickr account

SLIDE SHARE

ACTIVITYCreate slide share account

SOCIAL MEDIA MANAGEMENT

HOOTSUITEwww.hootsuite.com

HOOTSUITE

• Manage Social Profiles

• Schedule Posts

• Social Analytics

• Multiple Users

ACTIVITYCreate hootsuite account

REMINDERS

• Fully charge devices

• Get any wifi passwords

• Always use hashtag