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Beyond Engagement:The Social Metrics You Ignore
© 2015 Simply Measured, Inc.
Housekeeping
• Listening/voice options
• Questions and chat room
• #BeyondEngagement
• Recorded webinar
• Post-webinar survey
#BeyondEngagement
© 2015 Simply Measured, Inc.
Speakers
#BeyondEngagement
Kristin Dean @_KristinDeanEnterprise Client Partnerat Simply Measured
Ron Schott @ronschottDirector of Professional Services at Simply Measured
Vanity Metrics
© 2015 Simply Measured, Inc.
What Are They?
#BeyondEngagement
Why Isn’t Engagement Enough?
© 2015 Simply Measured, Inc.
Engagement as Groundwork
#BeyondEngagement
© 2015 Simply Measured, Inc.
Context and Alignment
#BeyondEngagement
© 2015 Simply Measured, Inc.
The IHOP Example
#BeyondEngagement
© 2015 Simply Measured, Inc.
Different Business Units / Behavior / Goals / Metrics
#BeyondEngagement
Plan Better Now to Know More Later
© 2015 Simply Measured, Inc.
Do Your Research!
#BeyondEngagement
© 2015 Simply Measured, Inc.
Find Your Baseline
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© 2015 Simply Measured, Inc.
Avoid Data Overload
#BeyondEngagement
Different Goals, Different Metrics
© 2015 Simply Measured, Inc.
Audience Growth
#BeyondEngagement
© 2015 Simply Measured, Inc.
Business Outcomes
#BeyondEngagement
© 2015 Simply Measured, Inc.
Brand Awareness
#BeyondEngagement
© 2015 Simply Measured, Inc.
Brand Awareness
#BeyondEngagement
© 2015 Simply Measured, Inc.
Product Launch
#BeyondEngagement
© 2015 Simply Measured, Inc.
Competitive Benchmarking
#BeyondEngagement
© 2015 Simply Measured, Inc.
Surfacing the Right Data to the E-Team
#BeyondEngagement
© 2015 Simply Measured, Inc.
Content Optimization
#BeyondEngagement
© 2015 Simply Measured, Inc.
Cross-Channel Success
#BeyondEngagement
© 2015 Simply Measured, Inc.
Customer Service
#BeyondEngagement
Takeaways
© 2015 Simply Measured, Inc.
Takeaways
• Plan well now for smooth measurement later
• There is no one-size-fits-all when it comes to choosing metrics
• Engagement needs context
• Tie your metrics to business goals as directly as possible
• Use the right metrics to help you prioritize the right things
#BeyondEngagement
© 2015 Simply Measured, Inc.
What Is Social Analytics?
PLAN
DEFINE YOUR SOCIAL STRATEGY
MEASURE
OPTIMIZE YOUR SOCIAL TACTICS
EXECUTE
Audiences
Conversations
Competitors
Brand Activities
AudienceEngagement
BusinessImpact
#BeyondEngagement
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© 2015 Simply Measured, Inc.
About Simply Measured
Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact.
#BeyondEngagement
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Thank You
