Best Practices for Visual Storytelling in Social Media

DOROTHEA BOZICOLONA-

VOLPE @SocialEspionage

JENNIFER FISHKIND

@ppinkygirl

EVELYN NGUGI

@naturallycurly

RACHEL MATOS

@theartmuse

HEIDI NAZARUDIN

@neidinazarudin

Best Practices for Visual Storytelling in Social Media

T E C H & T O O L Sbest practices for visual storytelling in social media

DOROTHEA BOZICOLONA-VOLPE @SocialEspionage

JENNIFER FISHKIND @ppinkygirl

EVELYN NGUGI @naturallycurly

RACHEL MATOS @theartmuse

HEIDI NAZARUDIN @neidinazarudin

Introducing#BLOGHER2016_SVC







What is SVC?

R a c h e l D . M á t o sArt Muse and Latin Bloggers Connect






Facebook

https://www.facebook.com/LatinaBloggersConnect/?fref=ts

Instagram

https://www.instagram.com/lbconnect

Pinterest

https://www.pinterest.com/lbconnect

Snapchat

TheArtMuse

YouTube

https://www.youtube.com/c/naturallycurly

Website

http://www.artmuse.me

E v e l y n N g u g iTexture Media LLC






Facebook

https://www.facebook.com/evelyn.ngugi?fref=ts

Instagram

https://www.instagram.com/naturallycurly/

Pinterest

https://www.pinterest.com/naturallycurly/

Snapchat

NaturallyCurlys

YouTube


Website

http://www.naturallycurly.com/curlreading/authors/evelyn-ngugi/

J e n n i f e r F i s h k i n dPrincess Pinky Girl






Facebook

https://www.facebook.com/princesspinkygirl/

Instagram

https://www.instagram.com/princesspinkygirl/

Pinterest

https://www.pinterest.com/jfishkind/

Snapchat

Ppinkygirl

YouTube

https://www.youtube.com/channel/UCUCpzTZGAf4mDhJ6TSIa6oA

Website

http://princesspinkygirl.com/

R a c h e l D . M á t o sArt Muse and Latin Bloggers Connect






Facebook

https://www.facebook.com/LatinaBloggersConnect/?fref=ts

Instagram

https://www.instagram.com/lbconnect

Pinterest

https://www.pinterest.com/lbconnect

Snapchat

TheArtMuse

YouTube


Website

http://www.artmuse.me

H e i d i N a z a r u d i nThe Ambitionista






Facebook

https://www.facebook.com/TheAmbitionistaBlog

Instagram

https://www.instagram.com/theAmbitionista

Periscope

periscope.tv/heidinazarudin

Pinterest

https://www.pinterest.com/theAmbitionista

Snapchat

HeidiNazarudin

Website

http://theambitionista.com/

D o r o t h é a B o z i c o l o n a -Vo l p eSocial Espionage






Facebook

https://www.facebook.com/dorothea.bozicolonavolpe

Instagram

https://www.instagram.com/socialespionage/

Periscope

www.periscope.tv/socialespionage

Pinterest

www.pinterest.com/socialespionage

Snapchat

social_esp

Vine

https://vine.co/search/social+espionage

Website

http://www.socialespionage.com/

I n s t a g r a m






I n s t a g r a mJennifer Fishkind @princesspinkygirl






PrincessPinkyGirl

I n s t a g r a mJennifer Fishkind @princesspinkygirl






I n s t a g r a mEvelyn Ngugi @NaturallyCurly






NaturallyCurly

I n s t a g r a mEvelyn Ngugi @NaturallyCurly






I n s t a g r a mRachel Mátos @TheArtMuse and @LBConnect






Latina Bloggers Connect

Tide

I n s t a g r a mRachel Mátos @TheArtMuse and @LBConnect






I n s t a g r a mRachel Mátos @LBConnect - Tide






I n s t a g r a mHeidi Nazarudin @TheAmbitionista






TheAmbitionista

AOL

SKII

Blogger Babes

I n s t a g r a m @TheAmbitionista






I n s t a g r a m@TheAmbitionista - AOL Women’s History Month






I n s t a g r a m@TheAmbitionista – SKII






I n s t a g r a m@TheAmbitionist – Blogger Babes Emmys Influencer






I n s t a g r a mBest Practices






Keep the caption shortTag othersUse #HashtagsDon’t post blurry photosEstablish brand consistencyEngage with your followersBe current with instagram

trends and changesPost content your audience

wantsPost regularly during

optimal timesTell great storiesDon’t dismiss instagram

analytics

I n s t a g r a mTechnology Tools






Planoly

www..planoly.com

Grum

www..grum.com

Hootsuite

www.hootsuite.com

InsTrack

https://itunes.apple.com/us/app/instrack-for-instagram-most/id558512661?mt=8

Later (formerly Latergramme)

https://app.later.com

Shortstack

https://shortshack.com

Sprinklr

http://www.sprinklr.com

SocialBakers

www.socialbakers.com/







?

P i n t e r e s t






P i n t e r e s tJennifer Fishkind - www.pinterest.com/jfishkind






P i n t e r e s tRachel Mátos - www.pinterest.com/lbconnect






P i n t e r e s tEvelyn Ngugi - https://www.pinterest.com/naturallycurly






P i n t e r e s tHeidi Nazarudin - https://www.pinterest.com/theambitionista






P i n t e r e s tBest Practices






AspirationalUnderstand nuances

#HashtagsOptimize By Pinning 10 times

per dayGet Re-Pins by mini-Blog

posts (200 characters)Website add Pin-It buttonAdd context with Rich PinsPost content your audience

wantsDon’t use short-links Promoted pins Analytics

P i n t e r e s tTechnology Tools






Board Booster

www.boardbooster.com

CoSchedule

www.coschedule.com

Tailwind

www.tailwindapp.com

Pinterest Analytics

www.analytics.pinterest.com

Hootsuite

www.hootsuite.com

Later (formerly Latergramme)

Spredfast

www.spredfast.com

Sprinklr


Viral Tag

http://www.viraltag.com







?

S n a p c h a t






S n a p c h a tRachel Mátos - @WeAllGrowSummit for Latin Bloggers Connect






S n a p c h a tEvelyn Ngugi- @NaturallyCurlys






S n a p c h a tBest Practices






Add text to your photos in other colors as well

Use Emojis in your photos/snaps

Use drawing tool to paint your snap

Snapchat AdsUse Filters, photo effects,

location & event tagsStories are like a DVRUse candid content & humorImage characteristics matterNot the place for promotinal

material Get Super-Fans involved

S n a p c h a tTechnology Tools






Snaplytics

www.snaplytics.io

Hootsuite

www.hootsuite.com

Dellmondo

http://delmondo.co/snapchat-analytics-software/

Sprinklr








?

Yo u Tu b e






Yo u Tu b eJennifer Fishkind - https://www.youtube.com/user/jfishkind






Yo u Tu b eRachel Mátos - https://www.youtube.com/user/LatinaBloggers






Yo u Tu b eEvelyn Ngugi - https://www.pinterest.com/naturallycurly






Yo u Tu b eHeidi Nazarudin - https://www.youtube.com/results?search_query=heidi+nazarudin






Yo u Tu b eBest Practices






Publish with consistencyRobust tagging & multiple

channelsPost during peaks of YouTube

viewershipSnackable content (16 – 120

seconds in length)Use multi-lingual captionsOrganize & optimize your

channelCross-channel integrationVideo toolsConsider paid advertising

Yo u Tu b eTechnology Tools






Google Analytics

www.analytics.google.com

Channe lMeter

https://channelmeter.com/

CoSchedule

www.coschedule.com

Hootsuite

www.hootsuite.com

Simply Measued

http://simplymeasured.com/

Spredfast

www.spredfast.com

Sprinklr


YouTube Analytics

https://www.youtube.com/analytics?o=U







?

Fa c e b o o k L i v e






Fa c e b o o k L i v eJennifer Fishkind - https://www.facebook.com/princesspinkygirl






Fa c e b o o k L i v eRachel Mátos - www.facebok.com/LatinaBloggersConnect/videos






Fa c e b o o k L i v eHeidi Nazarudin - https://www.facebook.com/theambitionistablog






Fa c e b o o k L i v eBest Practices






Give followers “Behind The Scenes Look”

Product DemonstrationsSneak peek new launchesHost an entire eventHost key speakers & guestsGiveaways, coupon codes &

prizesSocial media contentShare tips & tell storiesAppropriately title your

broadcastHashtagsCall To ActionLegal issues for IP







?

T h a n k Yo u !best practices for visual storytelling in social media




