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VISUAL STORYTELLING
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INTRODUCTION
1
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VISUAL STORYTELLING UTILISE AUTANT LE DESIGN GRAPHIQUE, L’INFOGRAPHIE, L'ILLUSTRATION ET LA PHOTOGRAPHIE POUR TRANSMETTRE DES INFORMATIONS DE FAÇON PLUS ÉLÉGANTE, DIVERTISSANTE ET INSTRUCTIVE.
QU’EST-CE QUE C’EST?
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DÉVELOPPER VOTRE ACTIVITÉ ET RENFORCER VOTRE IMAGE DE MARQUE EN S'APPUYANT SUR DES PHOTOS, DES VIDÉOS, DES INFOGRAPHIES, DES PRÉSENTATIONS ET D'AUTRES MÉDIAS RICHES.
POURQUOI?
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UN ATOUT IMPORTANT…
POURQUOI?
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UN ATOUT IMPORTANT…
RÉSULTATS?
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QUELLES PLATEFORMES?
• Facebook/Twitter • Instagram • Pinterest • YouTube • Tumblr • Vine • Snapchat • Slideshare
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QUELQUES CHIFFRES
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QUELQUES CHIFFRES
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QUELQUES CHIFFRES
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QUELQUES CHIFFRES
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UN ATOUT IMPORTANT…
QUELQUES EXEMPLES
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UN ATOUT IMPORTANT…
QUELQUES EXEMPLES
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UN ATOUT IMPORTANT…
QUELQUES EXEMPLES
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2
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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HISTORIQUE
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REGLES
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FIL D’ACTUALITÉS
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PROFIL
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PROFIL
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PARAMÈTRES
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PARAMÈTRES
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PARAMÈTRES
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EXPLORER
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NOTIFICATIONS
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PARTAGER
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PARTAGER
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OUTILS
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OUTILS
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QUELQUES CHIFFRES
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TOP BRANDS SUR INSTAGRAM
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3
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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HISTORIQUE
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REGLES
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FIL D’ACTUALITÉS
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PROFIL
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PROFIL
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NOTIFICATIONS
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PARAMÈTRES
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PARAMÈTRES
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PARAMÈTRES
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PARAMÈTRES
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PARAMÈTRES
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EXEMPLES
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TIMING
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OUTIL
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YOUTUBE
4
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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TUMBLR
5
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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FIL D’ACTUALITÉS
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PROFIL
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PROFIL
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BLOG
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VINE
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FICHE IDENTITÉ
• 40 million users
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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PROFIL
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SNAPCHAT
7
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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EXEMPLES
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SLIDESHARE
8
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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FICHE IDENTITÉ
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PROFIL
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•Sephora on Pinterest and Facebook
•Red Bull utilise le visual storytelling
•Dunkin’ Donuts utilisent Instagram & Pinterest.
•Regardez également Dunkin’ Donuts Vine videos avec le #DunkinReplay.
EXEMPLES
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CONCLUSION
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STRATEGY & MIX
CONCLUSION
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UN LIVRE?
+32 475 540 793
@cltst
christelle.letist.com
Go To Next Levels
Thank you!Do you have questions?
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SOURCES
• HTTP://INFOGRAPHICB2B.COM/2013/07/03/WHY-USE-VISUAL-CONTENT-IN-SOCIAL-MEDIA-MARKETING-INFOGRAPHIC/
• HTTP://MASHABLE.COM/2014/05/06/DESIGN-CONTENT-MARKETING-BRANDSPEAK/#:EYJZIJOIZIISIMKIOIJFZGTZNXOYEJJPNWVIOG44DYJ9
• HTTP://BLOGS.FORRESTER.COM/NATE_ELLIOTT/14-04-29-INSTAGRAM_IS_THE_KING_OF_SOCIAL_ENGAGEMENT
• HTTP://ANALYTICS.NITROGR.AM/INSTAGRAM-STATISTICS/
• HTTPS://WWW.FACEBOOK.COM/BANKSY
• HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/81999963246/HOW-INSTAGRAM-STARTED
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOWTO-PRODUCE-CONTENT-FOR-INSTAGRAM/
• HTTP://SOCIALMEDIATODAY.COM/MATTHEW-KOBACH/2343691/10-RULES-EVERY-BUSINESS-NEEDS-KNOW-THEY-POST-INSTAGRAM
• HTTP://ICONOSQUARE.COM
• HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/82592616960/HOW-PINTEREST-STARTED
• HTTP://TAILWIND.COM
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-PINTEREST-SELLS-HERES-HOW-TO-DO-IT/
• HTTP://WWW.DIGITALINFORMATIONWORLD.COM/2014/04/10-RULES-FOR-POSTING-ON-SOCIAL-MEDIA-EVERY-BUSINESS-NEEDS-TO-KNOW.HTML
• HTTP://WWW.SEEYOUBEHINDTHELENS.COM/P/TOP-5-SOCIAL-GRAPHICS.HTML
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-TO-GIF-YOUR-WAY-TO-SUCCESS-ON-TUMBLR/
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-GETTING-WEIRD-ON-VINE/
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-SNAPCHAT-FITS-INTO-YOUR-EXISTING-SOCIAL-STRATEGY/
• HTTP://SOCIALMEDIAREVOLVER.COM/USING-SLIDESHARE-FOR-BUSINESS/
• HTTP://WWW.SOCIALMEDIAEXAMINER.COM/VISUAL-STORYTELLING-WITH-EKATERINA-WALTER/
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BONUS
• HTTP://WWW.DIGITALBUZZBLOG.COM/SLIDESHARE-GLOBAL-DIGITAL-STATISTICS-2014-STATS-FACTS-STUDY-PRESENTATION/
!• HTTP://FR.SLIDESHARE.NET/VALAAFSHAR/6297-TOP50MEGATRENDS-V3
!• HTTP://BLOG.CONDUIT.COM/2013/03/28/5-TOOLS-FOR-MANAGING-YOUR-PINTEREST-ACCOUNT/
!• HTTP://WWW.AMAZON.COM/THE-POWER-VISUAL-STORYTELLING-VISUALS/DP/007182393X
!• HTTP://SOCIALMEDIAMAMMA.COM/3-POWERFUL-INSTAGRAM-FOR-BUSINESS-INFOGRAPHICS/
!• HTTP://MASHABLE.COM/2013/07/01/CONVERSATION-PRISM-BRIAN-SOLIS/
!• HTTP://SOCIALMEDIATODAY.COM/2350716/MAKE-YOUR-MARKETING-MEMORABLE-VISUAL-STORYTELLING-WEBINAR-REPLAY
!
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