AS MEDIA

AS UNIT G321FOUNDATION PORTFOLIO IN MEDIA

RESEARCH AND PLANNING

Candidate Name

Candidate Number

Centre Name

Centre Number

Skyla Bekir

c10865

The Leigh Academy

YOUR ASSESSMENT MATERIALS 

Copy and paste these e-stickers onto your work when instructed to do so by your teacher.

Masthead:Large logo of the magazines brand. This would stand out to to the public due to its bold, capital letters.

Main Image:The image of Drake the famous rapper, this would attract his fans into reading the article.

Coverline:Short statements here giving information about

the article. The public will read this because the statements are only short and not long meaning they will not drag out or get boring for the reader.

Main Image:Large picture of the pop singer Katy Perry, this would catch the publics attention as she is a well known celebrity.

Masthead:The large title of the magazine. However, I personally do not think this title is effective as it is covered by the main image, meaning you are unable to see the full name of the magazine.

Skyline:Short piece of information about the article on the very top of the magazine.

Coverline:Short statements on the magazine cover that describe the insight of the magazine. This is used to entice the reader into buying the magazine.

Skyla BekirMedia StudiesTuesday 15th September 2015

Bright colors used, for the image and the title, but dark colors used for the text to make it stand out against the bright colors.

Defining a social group by their occupation is a way of creating an accurate audience profile.

Group A:-Bankers-Lawyers-Doctors-Surgeons-Scientists-Higher Management

People in this group often make a successful amount of money and are very wealthy as these jobs above are very high professions and take a lot of skills and education.

Group B:-Teachers-Middle management-Fairly well paid professionalsPeople in this group are often known to live independently with their own homes. They also have a profession and a degree, not as high powered as group A but still very successful.

Group C1:-Junior management-Bank Clerks-Nurses-‘White Collar’ professionals

People in this group often live on low mortgage properties. They receive government benefits, example working tax credits.

Group C2:-Electricians-Plumbers-Carpenters-Blue collar professions

People in this group are mainly known to live in rented property and receive government benefits. Highly trained and qualified.

Group D:Manuals workers such as:-Drivers-Post Sorters-Warehouse Pickers

People who are in this group are known to liv on a highly tight budget, they also might live on rented property. This is most likely provided by a local housing agencies.They also might shop as discounted shops, example: Lidl, Aldi, Pound land and Primark.Manual workers, retail workers. This does not require high class qualifications.

Group E:-Students-Unemployed-Pensioners

People who are in this group are typically not very financially wealthy as they are on low budgets or are unemployed, They may live at home with parents/carers or the older generation may be in a old peoples home or at their home. There are no set places that people would shop from in this group.

Representing and appealing to social groups

This magazine cover may represents the social group E, this is because the group is aimed for students and the unemployed suggesting it is for teenagers.

This magazine cover represents that as it is specialized for teens by its magazine title and the main image being the famous model Kendall Jenner.

The big bold colours used will attract the younger audience’s attention.

Not any long sentences, this makes it more appealing to read as it will not drag out or get boring to read.

Main image of Kendall Jenner, a model and reality TV star who is very popular on social media – Attracts the older population.

High key lighting on the magazine cover, this makes everything on the cover stand out to the customers making it more appealing to purchase, this is because it makes the magazine look more interesting and positive to read.

They have made the main image very toned down compare to the usual model that is made up with bold makeup and out going dress-wear. The model is made to look very natural and simple – This could be represented back to the Teen magazine title , showing that the younger generation is not all about being overly made up with makeup and dress-wear.

What is a Media Institution?

A media Institution is a company, business or establishment that is in charge of one or more of the following elements surrounding any media product.

Distributor – Responsible for delivery of the products to the shops. They also publish the magazine.

Technologies and ProcessesPhysical Technology:Photographical camerasStudio

Photography cameras would be used to capture important images for the magazine, this could be used as the magazines main image or just small images to support written information.

Photography studio are mainly used to take professional pictures of a model – This is nearly always were the main image of a magazine is taken.

Digital Technology:Computer hardwareMemory Card

A computer hardware is used as any good quality computer/laptop technology. To be good quality and standard for making a magazine, you're hardware must have a decent amount of storage, this is so it holds all you're data without the risk of you not having enough and also be HD screen, this is so you have a clearer view of how you're work will be produced.

Printing:Printing processesPrinter hardware

A printer is used for printing any work you have produced on you're technology device. This is very frequently used with magazines as they are produced and written mainly on technology devices and printed out then put together to be completed.

Software:PhotoshopPromotion software

Software is made to be available for use at another site known as an application service provider. Some general kinds of application software include, Productivity software, which includes word processors, spreadsheets, and tools for use by most computer users.

Which forms and conventions will be used in your design and why?

• Masthead – Title introducing what the magazine topic is.• Coverline – short statements on the cover, giving the readers some information about the

magazine.• Colour scheme – Modernize the colors, not the typical Blue.• Main Image – This may be an image of the school building or the school students.• Puffs – This will be used on the magazine cover to highlight the key information that they

readers may be interested to know about the school. • Skyline – Short piece of information on the very top of the magazine cover.

Researching your preliminary exercise

Main image of a school girl dressed appropriately in school uniform. They have also captured the student smiling, this gives a positive vibe of school life.

Masthead shows the very basic title of the magazine, they have used a different color and font from the rest of the text to make it stand out more to the audience. Short cover line statements on the front cover. They have used short sentences of information instead of full long sentences so they do not drain out the reader with too much information to read on the cover, the short statements keep it simple, short and more approachable for younger students to read. Masthead says what the

page in the magazine is about, leaving no confusion for the reader to find the contents page.

Contents page is laid out very simple and easy for the reader to understand. They may have laid it out this way as this magazine will be read by younger students who may not understand complicated format.Also images placed to direct readers to what the contents page involves.

They have made the background to this magazine cover a plain color compared to the magazine above where the only used bright colors. This may be to bring all the attention on the images and the text. This is quite effective as as a reader all my attention is on the text and image, not the background.

Music magazines contents page: Masthead for the contents

page is designed in a unique urban pattern, this is reflected back to the magazines brand VIBE, a hip magazine targeted to attract the younger generation.

The main image is of the famous rapper/singer/model Ciara. This would immediately attract her fans into reading the magazine as it is clear their would be articles about her music and career.

The Contents title has been split up into three parts to give it a more stand out effect to the customers. The text is white to stand out from the dark black/grey background.

The model has been dressed in quite a revealing manor, showing her exposed thighs and legs. This represents glamour and sexualizes the model. This reflects back to the magazines target audience being the older generation.

The photographer has placed the model to be lying down with her legs arched upwards. This works for the cover as the customers first attention would be on the model but then directs them by her legs to the main purpose of the cover.The text here is very basic and simple with not a huge amount of text for the customers to read. This may work as the customers are not attacked with a large amount of text to read that could become quite draining.

The colour scheme used here is black/grey. This fits into the magazines vibe and contrasts with the text.

The logo and name of the magazine is ‘Q’, this is placed in the left hand corner of the cover. This is different to most magazine logo’s/title’s because their typically known to dominate the page and stand out, whereas this is made very small and out the way. The main image here is of the

famous singer, James Blunt. This image dominates the whole page giving a clear impression to the customers that he is the main focus and topic of the magazine.

Despite the singer being the main image of the cover, he is placed 2nd on the features section. This is found odd as you would assume he would be the main focus of the magazine but another artist has been placed before him.

The colour scheme of this cover has been made slightly yellow, this may be to create a retro theme – this is reflected to the type of magazine it is branded as.

Double-Spread Music Magazine Cover:

The main image is typically known in magazines to take up a whole page, However this image only takes up a quarter of the page but still catches the audiences attention as it is dominating there page as it is large and the text is small.

On this double page spread cover, they have used three individual columns to split up the text. This makes it easier for the reader to read as its not a large amount of text at once.

Large headlining text of the artist in the main image. This immediately attracts her fans as this suggests the whole article is based on her music and career.

The Headline is typically designed to be on the very top of the magazine cover. This headline is made smaller then the text of the celebrity in the main image – This brings the attention off the main headline which is not common in most magazines.

The colour scheme fits nicely with the theme of the magazine. Very bright, feminine and modern – Very much like the celebrity in the main image.Quotes are included here by Nicki Minaj during an interview. This is highlighted to stand out against the rest of the text.

The main image of Cheryl Cole takes up the whole of the left side of the double page spread - The image reinforces the ‘rock’ theme of the magazine,

The capital C is used to represent the celebrity's first letter of their name – Representing that the whole text will be about them.

The text is left at a very simple font and colour. However the magazine is appeared as very formal and not humorous or chatty . It sets the tone of the article as being serious and implies that more important matters would be discussed rather than just gossip.

A small quote from the celebrity.