APP FACEBOOKWORLD HERITAGE SITES

APP FACEBOOKWORLD HERITAGE SITESPRESENTATION

The social network Facebook has really shown its particularities.It’s been a challenge calling our audience’s attention through UNESCO’s posts.

Thinking of ways to engaje our public and attemptions to increase the number of fans, please see forward a project of a fun andeasy application to share some of UNESCO’s values and greatsites of our World Heritage.

APP FACEBOOKWORLD HERITAGE SITESOBJECTIVES

• Promote the World Heritage Sites through a Facebook App.

• Raise the number of fans of UNESCO’s Facebook Page.

• Measure the impact of this application so we could use to other UNESCO’s projects.

• Create a digital buzz to strenghten UNESCO’s digital presence.

APP FACEBOOKWORLD HERITAGE SITESCONCEPT

WHAT PLACE OF OUR WORLD HERITAGEBEST DESCRIBES MY PERSONALITY?

The public of our social channel will answer, through an app, some questions (maximum 5) regarding their personal characteristics. The Facebook app will match the answers with the World Heritage Site that best describes those characteristics.

All the participants will be able to share their answers on their social accounts.

APP FACEBOOKWORLD HERITAGE SITESPROMOTION

The APP will be released as a tab in Facebook and promoted through E-mail marketing, Facebook posts and Tweets.

E-MAILMARKETING

APP FACEBOOKWORLD HERITAGE SITESPROMOTION

FACEBOOKAPP TAB

Through e-mail, twitter and facebook, audience will be redirected to the app inside Facebook.

Once the user start the process, the app – based on the answers – will automatically select the World Heritage Site that matches with the combined answers.

APP FACEBOOKWORLD HERITAGE SITESFEED FACEBOOK

FACEBOOKFEED

A nice image of the World Heritage will be placed on each fan’s feed so it could stimulate friends to engaje with the app.

SRI LANKA is the World Heritage Site that best describes my personality. WHAT’S YOURS? Find it here: http://www.bit.ly/test