Slide 1
Advocate From the Farm GateUsing Social Media to Influence
Consumers & LawmakersJohnna MillerDirector of Media &
Advocacy TrainingAmerican Farm Bureau
Federation@Johnna_J_Miller
Check this outhttp://www.internetlivestats.com/
63%57%46%23%*Pew Research Center 2014% who check every day
Media contacts
http://wqad.com/2015/10/22/local-farmer-speaks-out-against-subways-antibiotic-free-meat-plan/
influence infloonsnounthe capacity to have an effect on the
character, development, or behavior of someone or
somethingEffective use of social media helps you gain
influence.
Issue on your farm/ranch you could share with lawmaker?
Story idea from your farm/ranch you could share with a
reporter?
Mark Lynas Environmental Activist
In the 1990s, environmental activist Mark Lynas helped start the
anti-GMO movement, fighting against genetically modified food
crops. But now he's done a complete 180, telling the Oxford Farming
Conference earlier this month that he was wrong to "demon[ize] an
important technological option which can and should be used to
benefit the environment." He now believes genetically modified
foods can help us be more sustainable, and can help feed the world
and increase health in developing countries. In a new interview, he
tellsNPRit was science that changed his mind. (mention HSUS posts)
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According to Nielsen, YouTube reaches more U.S. adults age 18-34
than ANY cable network.
18-34
Thats enough
https://Ditch the Rule video
More than 130,000 views16
You dont have to be spielberg46,005 VIEWS
Gilmer Dairy Farm
1,285 VIEWS
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300 million monthly active users75 million use it daily. 30
billion photos shared
70 million photos per day
LM18
Photo you could share from your farm/ranch that would advocate
for agriculture?
Val Wagners Blog wagfarms.com
250,000 views10,000 Facebook sharesLed to an interview with the
L.A. Times
DairyCarrieVal Wagner
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Articles with images get 94% more views than those without.
Great Visuals Can be Worth a Thousand Words
Flickr. 26
Add Advocating for Agriculture to your list of chores.
People have a lot of questionsbut sometimes they cant even
vocalize their uncertainty. Thats why all your efforts can make a
real difference.
LM opportunity to get ahead of the curve27
