Adding Social Media to the B2B Digital Marketing Campaign

The digital marketing landscape is constantly shifting. What once was considered a tried and true marketing practice may now be a thing of the past.With various methods available to reach a target group, we see a marked change in the ways to engage with the customer. Not only do we see Internet usage becoming more widespread, we also see more companies adopting social media in the workplace, especially for marketing. Social media has made a significant impact because it enables market information to be shared in real time based on an individual’s experiences. While social media has been a mainstay in B2Cmarketing for years, B2B players are now jumping on the bandwagon to make themselves appear more approachable than the competition.

Even for a B2B company, investing in digital marketing pays dividends, as itcan establish market credibility and brand recall througha well-executed campaign.Social media for B2B companies has become a valuable source of website traffic, brand awareness, and even lead generation. Almost half of all small businesses that use social media have acquired a customer through their social media marketing efforts. Direct benefits of social media marketing for B2B enterprises While social media may not activelydrive sales for B2B enterprises, the value rests in building a consumer’s interest over time. Social media is a soft tool that backs hard metrics, such as sales or customer retention. Here are a few more reasons why it is important to establish a social media presence:

It builds brand awareness and visibility It acts as an established distribution channel for an enterprise’s content, ideas, and offers Ithelps create brand advocates who can further help create PR opportunities, positive web

mentions, and brand loyalty It can aidSEO efforts by increasing third-party links, mentions, and interest in a brand’s content It can drive new leads into the funnel when coupled with content offers such as whitepapers,

eBooks, factsheets, or other items of interest It can be used to educate buyers and help them better understand the factors playing a role in their

decisions, which builds trust in your company and your brand Getting started in social media marketing

The best bet for starting a venture in the B2B social mediaspace is to present yourself across all of the relevant channels of social media: Facebook, Twitter, LinkedIn, Google+ and YouTube. This allows you to form multiple touch points with the decision makers and influencers who form your target group. As you engage better with your end usersacross various channels, you can run specific campaigns to reach a more targeted audience. Consider social media as an integral part of your digital marketing campaign. It takes time and a dedicated staff but,when done right, it canimprove your businesses’ visibility, brand recognition and customer leads. Also see more info @ http://www.unilogcorp.com